When Your Ceiling Becomes Your Floor: The Hero’s Journey to Your Next Level | #Success - Ep. 61

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Now obviously if you want to sell stuff online, you're going to need a good funnel, but if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9 to 5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com/podcast right now. That's clickfunnels.com/podcast. ClickFunnels, because you're one funnel away from changing the world. This is The Russell Brunson Show. What's up everybody? This is Russell Brunson. I wanna welcome you back to the show. And I am right now driving to downtown Boise for a PrimeMover event. So I got 21 minutes in the car and I thought, let's go old school, marketing in your car style podcast and hang out with you guys as I'm driving. So hope you don't mind. I've got so many fun things on my brain I wanna share with you guys. And more of the podcast recently has been more video-based and things like that. And there's a lot of different things, but like, I just miss this hardcore old school, me sitting in the car sharing my thoughts with you guys. Hopefully you enjoy this episode as well and we'll see where we go from this. We're doing these Prime Mover events once a quarter and this is people who join the Prime Mover coaching program and they come to Boise and it's a really cool experience. They come in and they're all learning how to do one-to-many presentations and stuff like that. But then here they come in after somebody's made, after they make $10,000 with their first one-to-many presentation, they get an award and they get a picture with me on stage. So I'm gonna go to some pictures with everybody and I'm gonna drop some gold nuggets and then they have a chance for 2 days to network, to mastermind and we got some really cool speakers coming in and just a really special event. So I'm excited to go see all the peeps today. If you're listening and you're there, what's up? I can't wait to see you here in a minute. Anyway, what I wanted to— today I was just thinking about like, okay, so for the last week I have been gone. My parents celebrated their 50th anniversary and they wanted to take all of their kids and their kids' spouses. So no kids, just the adults on an Alaskan cruise. And apparently 22 years ago my mom's parents did that with her and just kind of want to reenact that with all of us. And so we had a chance to do that for the last week. So we've been on a cruise ship and seeing Alaska and it's been really fun and exciting. And we just got home like 2 days ago and now we're back to the swing of things. But it was really fun. So, you know, the Alaskan cruise, you see Alaska and you get to see a lot of stuff. It's different than, like I've been on a lot of Caribbean cruises and Mexican cruises and stuff where you're like, there's a lot of sun and sun decks and stuff. Well, here it's like way different where it's snow and there's, you know, there's snow everywhere. Like it's like a whole different thing, right? And one day you go and you like go by this huge glacier, which was really cool. And we gotta watch this glacier and see things like break off of it. And it was really fascinating. And then of course that night we're sitting in our room, Clint and I, each on the TV and they have all these like pre-built movies. And most of them are like Alaska movies, you know? So like one was The Proposal with Ryan Reynolds and Sandra Bullock. So we watched that one night, which was really fun. And it takes place in one of the cities we visited. And then we watched these other Alaska, like this great race Alaska movie where everyone's making these boats and they're doing this huge race. And that was really fun. And then of course the iceberg night, We're like, Titanic, we have to watch. You can't not watch Titanic after you've been sitting there in glacier-filled waters in a cruise ship, right? Like, it's kind of creepy and morbid and scary and all the things, but like, you kind of have to, I think. So we totally watched Titanic on the boat while we're drifting past icebergs. So that was really awesome. And it was interesting afterwards on the flight home, I started like thinking about Titanic. I started like YouTubing all these videos about history of Titanic, how they found it again, like all sorts of stuff. And it was a very fascinating rabbit hole. I had a really fun time going down. But there's one thing that came to my mind that I wanted to ask you, okay? So as we were watching the movie, I told Kletus, I'm like, not this would be cool to see, but like, it'd be kind of cool to actually see this in real life, like experience it. And then I was like, I wonder if when we die someday, we're up in heaven or wherever, and wouldn't it be cool if it's like the entire world's there, like on, I'm in my head, I think like video, you know, like you're at Blockbuster, all these videos, like here's 1912, 1913, you know, and you can see anything in the history of all time. Like, what do you want to go and watch, right? Like, and this morning I was working out with my trainer and I asked him, I was like, if you could go back in time and like, when you're having to watch any experience from this world, like, what would you want to see? And that started the most fascinating conversation. So that's my first question for you is, if you could go and do that, like, what would you want to see throughout history? You know, one thought is like, I'd love to see the Titanic. It'd be cool to like actually witness that. I mean, as horrible as it is, it'd be cool just like to see it, understand it, like, wow, that's crazy that happened. You know, like what, like other like big wars, because it'd be cool to like the Roman Colosseums back in the day to see like when they had the gladiators were fighting, like did it look like UFC? Was it different? Like how tough were those guys versus nowadays? That'd be really fascinating to see. I think it'd be cool to go and actually see your own birth and see what your parents were like when you know, when they were pregnant with you and they were excited or scared or whatever, like experience that, like watch that whole part. And I just think about all the different parts of my life. It would be fun to go back and put a video and push play and watch. And then just part throughout history. So I'm curious for you, like what would that be? If you could see anything throughout history, go push play on it. You know, when you're up there and you're in the heavenly Blockbuster and you're grabbing out any VHS tape from any situation of all time, what would you go watch? So anyway, that was a fun conversation this morning with my trainers. We were just kind of going back and forth and like, talking about all of that. Like, I'd love to see like George Washington, like when, like, anyway, so many cool things. So, alright, with that said, you guys didn't come here to talk about that though. You came to talk about business and marketing and sales and growth and all that kind of stuff. So, I wanna kinda share with you kinda what I'm gonna be talking about down with the Prime Mover group today. I only have about an hour on stage, I think, and we're doing pictures for part of that, so I don't have a ton of time, but I was thinking about like what I wanna share with those guys. And I'd love to share with you as well. I have some other, I mean, I have an hour-long presentation. I've probably got 10 more minutes here, so it's not gonna be the full thing, but just some ideas for you guys to start thinking through. And what I was gonna share with these guys is just talking about like the hero's journey, right? And you've heard me talk about it a lot. It's become really popular in the last 5 or 6 years. I feel like I discovered it for myself and then wrote Expert Secrets about it and then ever since then I hear people, all sorts of people talking about it. Maybe it was just always there and I just had never seen it before, but I see more and more people talking about the hero's journey. So I'm not gonna go deep into what it is, but it is interesting that we go on this journey, right? And this journey of transformation, there's a journey of achievement, like you're trying to achieve something, but then in the process you hit the hero's second journey, which is the journey of transformation. Who do you become along the way, right? And I think about this, When you do that, right, how do I explain this? The hero starts the journey in his ordinary world, right? And then he leaves the ordinary world to go on this journey. And then he goes through the whole process and you look at the very end of the hero's journey, the hero returns back home with the elixir. He found the solution to the problem, comes back and he returns back to his home and has the answer, right? And so that's what happens. But then what happens is you're back in your, the story ends and you go back to your ordinary world and you have this new thing and you're now at a new standard, new level, and things have changed, right? But then you get the next call to adventure. And what's interesting is every time you get a call to adventure and you go on a new journey, you're not qualified for the journey when you leave, right? Otherwise it wouldn't be a journey. If you already qualified, like, you just go get the thing, right? It's like you get called to something that you're not yet qualified for. Therefore, you must grow and you must stretch and you must change. And so what happens is like at a subconscious level, right? Like, your subconscious mind is your ordinary world. It's the world you live in all day long, right? And if you get called on this, on a journey, on your next call to adventure, next thing you want to go accomplish and go do, your subconscious mind, that those patterns you have are, it's the ordinary world again, right? Even if you went on this journey and you go and you solve the problem and you return with the elixir, now that, you know, like you solved this and you upgraded your, you know, you increased your standards, you're now a different person, you became someone different. But now that's your new person and your next call to adventure, like, now where you are today now becomes your ordinary world once again, right? And you have to level up again. So I'll give an example of this. When I was wrestling, right, like when I was wrestling in high school, I got really good, right? I was a state champion my junior year, my senior year I took second place in the nation, I was an All-American, right? And so like I had gotten to a certain level, like I was really, really good, my subconscious, everything was like, that was where I was at, right? And I'd gone on this whole journey and it changed my whole life and it was amazing. But now, Ben Hardy calls, he talks about your subconscious ceiling becomes your subconscious floor, right? Like you've upgraded to that where the thing that was your ceiling before, now it's become your floor and that's now your new ordinary world. And then you get called on the next adventure. So for me, it's like when I got done wrestling in high school, then I got offers to wrestle in college. So I got called on this new journey. And so I go on this new journey, I remember showing up to the wrestling room, coming in and I'm like, I took second place in the nation, I'm a state champ, like I'm really, really good. And we're walking in and guys who were third and fourth string were destroying me. Like, it was not close. Like, I was like a beginner. And I realized that, you know, what had been my subconscious ceiling, you know, and now was my new floor, was the beginning. It was my ordinary world. And for me, I had to change who I was or I was not gonna be a good wrestler at the collegiate level, right? And I remember like a lot of the patterns and the things that had served me at one level were the things holding me back from the next level. And so, I remember like one of my coaches was just like, you're standing too tall. And like I had been wrestling for 5 years at that point where I would stand in my stance and it was always good enough to beat everybody in the nation. You know, I took second place in the nation. Everybody won, all the one people I beat with that, right? And I get to college and everybody's just picking me apart. He's like, your stance is bad, you gotta redo your stance. And I was like, but I've been doing this for 5 years. Like this is my subconscious patterns. Like you have to delete that 'cause it's wrong and restart over and rebuild these new patterns. I had to relearn how to wrestle, relearn like, Everything from the ground up. And then over time I got better and better and better, right? And I went on my college journey for 5 years. By the time my 5th year was over, I had become something different. I was at the next level. And then I took a couple years off from wrestling and some of you guys may have heard this story, but a couple years later I decided I wanted to compete for Olympics. So I went to compete for Olympics and I, in true Russell Brunson fashion, I found the Olympic Greco wrestling coach. I hired him, moved him to Boise, Idaho, opened up a facility, moved a whole bunch of people training for Olympics into Boise and I started training with these guys. And really quick I realized, holy cow, there's another level. And even though I'd got to a certain level in my collegiate career, that, you know, that, that the thing that, you know, initially was like this, the ceiling, like I can't get this thing, I eventually, that ceiling become my floor, became my ordinary world. And now I'm going into my new adventure and like the level between where I left off and where the next level was so different. And like for me, it's probably the reason why I never got to the spot where I was able to competitively compete at that level. 'Cause I would, I had to rewrite everything. It was like starting over from scratch once again. And I see the same thing in business, it's interesting. Like the skill set for going from zero to a million dollars is very specific, right? And that's what we train people on in these Prime Mover events and inside of ClickFunnels world. It's like there's very specific things you have to learn and master to go from zero to a million. But then the jump from a million to 10 is completely different. Different skill sets altogether, it's not the same thing. So like getting better at the skill sets that took you from one to a million is not what gets you from a million to 10, right? It's like, okay, that subconscious, the subconscious ceiling became the subconscious floor. Now it's my ordinary world and I gotta go start this journey again. I'm starting the process again, right? And now I gotta go and like learn how to do the things. And going from $10 million to $100 million is a whole nother level. So every single time you go on this journey to reach a goal and you come back, you return to the list like, I now know how to go to $1 million. Like, cool. Next call to action is you gotta go to $10. And it's like, but I don't know how to do that yet. It's like, exactly. You're starting over from scratch. And a lot of the habits you have in the past that were really good that served you at one point are the same things that are gonna hold you back now. And you have to relearn those things. Like it's this constant upgrading of yourself, of your skill sets, of your talents. It's just a fascinating thing. And so I wanna talk about that with these guys and hopefully with you a little bit, just thinking about that. Like, what is the thing that you're trying to accomplish? And if you're setting any kind of goal worth anything, you're not currently qualified to do the thing. You don't have the skill sets. Like, that's it. Right? And you're like, I can't figure this out. Like, good, that means you don't have the skill sets. You shouldn't, otherwise you picked a bad goal, right? If you picked the right goal, it means you don't have the skill sets, which means now you gotta learn everything. And the hard thing is that we already accomplished something earlier. Right? We already went on our hero's journey, we came back and we're very proud of the skill sets that we have. We have to realize for you to get to the next level, you have to burn down the thing that you created to be able to rebuild for the next level. And that's where most people aren't willing to do it. Their ego gets in the way, whatever gets in the way. They're not willing to do the things they need to do to get the next set of skills. And that's the game. I'm doing, I'm honestly in my personal business right now, I'm going through that as well. Right, like the skill sets that got me and ClickFunnels to the level we were at is not the skill set to get to the next level. And so, well, you'll see. You'll see the next 6 months what we're doing and what's happening. And some of you guys look back on this podcast and be like, ah, Russell, I saw it. I saw how you leveled up your skill set. I saw what you were doing. I saw how you were changing things. 'Cause I just know that where I'm at today Continuing doing what I'm doing will not get me the result I'm trying to get to. I have to learn how to do something completely different if I'm going to actually accomplish and achieve that thing. And so that becomes the game. It's like, how do I actually, how do I actually do that? What does that look like? Who do I need to become next? And what things from my past that were my crutches that got me to a certain level are the things that are holding me back now from getting to the next level? I have to learn those things, understand them, break them, and then rebuild my new patterns. The subconscious floor I have right now is my ordinary world. And I've gotta look at like, what's the ceiling I'm striving towards? Like that will now become, you know, that's where I'm trying to get to. And when I get there, that'll become my new ordinary world. Right now, I'm leaving this ordinary world that I understand, that I know, that I've mastered over the last decade. I'm stepping into something completely different, completely new. I'm excited to see where it goes. It's fun. It's like, I look at it through that lens, it's like, oh, this is actually really cool. It's not like everything in the past is failing, it's not working anymore. It's like, no, I'm going to the next level. Therefore, the things that got me, you know, things that made me a good high school wrestler are not things that are gonna make me a college wrestler. Things that got me from zero to a million are not things that are gonna get me from a million to 10. Things that got me from 10 to 100 are not things that are gonna get me from 100 to a billion. Like, they're different skill sets, different things, different conversations, different mindset, different everything. And so that's the game I'm trying to figure out and to play and to win. So I'll take you guys on the journey. Through these podcasts and different places as I'm going through this myself. And hopefully like leave breadcrumbs of what I'm learning along the way. But I do think that is the question we should be asking ourselves and trying to figure out and understand. So, that said, I appreciate you all. I'm almost downtown, I gotta go figure out a park and get over to the event, which starts in 40 minutes. And I hope you guys are all amazing. Yeah, cool stuff happening. If you don't know yet, we're launching a new platform in a couple weeks called OfferLab. If you go to offerlab.com, you can get on the pre-launch list and see what's happening. Some really cool things happening there. Um, yeah, uh, it's phase 1 of, of the new Russell. So if you want to sneak peek behind the scenes, that's where it all— it's all beginning there. All right, thanks everybody, and we'll talk to y'all soon.