Where Do You Go When You Need To Get Work Done?
25 Mar 2016 · 10 min
Russell Brunson works overnight to prepare presentations for Funnel Hacking Live, explaining how late-night focus eliminates distractions. He credits Rework and Remote for shaping his approach to business and remote teams, and outlines his agenda: Expert Secrets, Funnel Stacking, failing funnels, ClickFunnels' future, and a certification session.
Chapters
Hey everyone, this is Russell Brunson and welcome to Late Night Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson. Hey everyone, it is 2:26, freezing cold, driving home. I hate when the sun goes down, it just gets colder and colder because we're almost in summertime so in my head I think it's supposed to be warm, but no, not happening. You leave us late at night, it's cold. So, was up late tonight doing a whole bunch of PowerPoint slides for the event, which I'm really excited for now. They're turning out, I think they're turning out good. You know, it's, for me, like the content ones are scary because, at least for me, I only teach them once. And so, like last year, one of my presentations, I spent all the time doing it, and in theory it was awesome, and I got on stage, I just didn't feel it. Like it felt clunky and weird, But then that's the only time I ever give that presentation, so I miss the shot. So it's one of those things that I'm thinking through these a lot because I know that it's a one shot for me to get up, give the presentation, hopefully knock it out of the park, and then I'll probably never give this presentation again. And so there's a lot of thought that goes into that, trying to figure out to make sure it flows and make sure that the first thing makes second, you know, the second, how they all tie together. And then also, you have no idea, like I've got a time block, right? I know I've got 2 90-minute presentations the first day and I don't know how many slides 90 minutes is. I don't know if I get up there and I get nervous, I'll talk really fast and I'll be done in like 30 minutes, but if I don't get nervous and I have fun and I start telling stories, I mean, it could be— I could go for 3 or 4 hours. It's one of those things that's also kind of hard because I've got a hard deadline, so I'm like, "Okay, I've got to hope that this got enough stuff to cover me to go long enough, but then also not too much that it goes on forever." Anyway, those are just kind of the— the fun things I got to play with and kind of do tonight, which is really, really cool. What else exciting is happening? I did a podcast earlier today, which I guess is almost like 24 hours ago, on burnout, and a lot of you guys reached out to me already, which is super cool, so thank you for that. And I'm actually feeling good now. I think I was feeling a lot of overwhelm because I felt like I was so far behind and I didn't think I was gonna get it all done in time. But the nice thing about tonight was I was able to get a lot of stuff done. It's interesting, you know, one thing about working from 9 till 3 in the morning is that a lot of distractions are gone. All your friends aren't on Facebook posting every 5 seconds. No one's Skyping you. No emails are coming in. Like, all of those, you know, active communication channels that people have to get access to you disappear because everyone's in bed at night. And so you get the chance to actually work, you know, in a 6-hour shift like that. Typically I can get done than what I do in 2 or 3 days, which is sad but true. I'm not sure if any of you guys have read the book Remote. I said it with a, yeah, so their first book was called Rework, and the second was called Remote. Jason Fried and the guys over at 37signals, who I'm just huge fans. In fact, Stu McLaren, who listens to Marketing Your Car pretty often, I believe, and he's gonna be at Funnel Hacking Live, and we're hopefully gonna be donating a bunch of money this year to their charity again. He's the one that told me about Rework. So I read that book, and that like changed my whole paradigm I am on business and it's funny, almost every mistake that I have made in my business career up to the point I read that book, I was like, "Oh crap, chapter 3 would have taught me that. Oh, chapter 4, like that would have— dang it." It's a really good book, really fast read too. But first book was Rework and then they came out with a second book which was called Remote. Interestingly enough, right before we launched ClickFunnels and I'm grateful for that because I think that that book gave us permission to build ClickFunnels the way we did where people are remote. And had I not I read that book and Todd and Dylan and all the guys on our team, I may have really pushed a lot harder to get everyone to relocate to Boise, which would have been a lot more fun, not gonna lie, but not necessary, I don't think. But one thing they talked about in the book that was interesting that I think's worth just thinking about, he talked about if you have to get something done, where do you go? If you ask your employees that, hey, if you have to get something done, where do you go? None of them ever say they gotta go to work. They're like, I gotta come in early, I gotta stay late, I gotta pull an all-nighter, I gotta, you know, I gotta leave and go to the library or whatever it is. But they never say they gotta get— they're gonna do it at work because it's hard to get work done at work because there's so many distractions. You know, there's power, there's proximity and power, right? There's benefit of being around people because there's things that you can only push forward through that. But at the same time, a lot of times it's good to go back in your cave and actually get stuff done. And so, yeah, that's what tonight was for me. It was just a chance to shut down from the world and focus on moving moving things forward and I made a lot of progress which is pretty cool. I got my first 2 presentations done for the first day. Mostly the presentations are done but I need to— there's tons of doodle sketches kind of like in the DotCom Secrets book. And so Vlad who does all those, I sketched them all out in my notepad today and sent them to him then he's hopefully gonna get them done tonight. I'm hoping by the time I wake up in the morning they're all done. I can copy and paste them all into the slides and then the first 2 presentations, first 3 hours of content for me which is basically gonna I'm gonna be covering everything that's in the dot-coms, or excuse me, the new Expert Secrets book will be finished, which is exciting for me. And then I gotta work on the presentation I'm giving the last day called Funnel Stacking, which is really cool. It goes along with the outline of the Funnel Stacking book that you guys will all be getting for free when you join Funnel University. So I'll be going through that, which is fun 'cause I show all the pages of the 3 core funnels, the tripwire, webinar, high ticket. I show the email sequences, I show pretty much everything from, in those funnels. I gotta create that presentation. I'm trying to get all the original graphics from the book so I can just plug those in. So that's the goal, bust that one out tomorrow. And then I've got one, my last presentation will be a short 15-minute one that's called What Happens When One of These Funnels Flops? And I'm gonna be going over the process in more detail, kinda like what we, I think 2 podcasts ago, I was talking about the wrestling and about making adjustments. I'm gonna be going over my process for that. That'll be kind of a wrap up of the event, which will be cool. Which means all I have left after that is 2 more presentations. Oh man, there's still a lot of work to do. One presentation is gonna be called the Future of ClickFunnels. We're gonna be sharing a whole bunch of cool stuff that's happening with Actionetics. There's some ninja crazy cool stuff coming down the pike that's gonna make it where I think it'll be difficult for any autoresponder to compete with what we are coming out with. So I'm gonna be showing the future there, and then we have a presentation presentation about being a ClickFunnels funnel consultant. A lot of people asking about that, going crazy about it, so we're gonna be giving a presentation and then hopefully getting some people to join the certification program. And yeah, so those are the things that I've got left to do. My goal, hopefully tomorrow I'll be able to get done, finalize the first two presentations, finalize the funnel stacking, finalize the what happens when these funnels flop, and finalizing Actionetics, the future. 'Cause if I can get those done, then we can send those to print, which will be good because that'll get those all in the binder for the event. And then I can work on the funnel consulting one over the next few days, which will take me a little while to get that one perfect. Because creating content training is one thing, but creating webinar presentations that actually have a dual purpose, which is also to sell, a little bit different. So it takes a little more time and energy and thought. Different, I mean, maybe not more thought, just different kind of thought. And so that's the That's my game plan. Tomorrow, hopefully I'll have 5 or 6 of them done and then I'll have the last one and then I'll be able to relax and hang out and go to the event. That's kind of my goal. I don't know if this is any value to you guys, but hopefully it gives you some ideas on getting work done. You should go read the 2 books, Rework and Remote. Yeah, you should take a nap. That's what I'm going to do right now in a few minutes as soon as I get in the garage. That's it for tonight, you guys. Appreciate you all. Thanks for listening. And excited to see a lot of you guys at Funnel Hacking Live. Working my butt off to put on a good show for you guys, and I hope you enjoy it. Yeah, alright, peace out, have a good night, and I'll talk to you guys soon. Hey everyone, this is Russell Brunson again. I wanna thank you for listening to Marketing Your Car, and I wanna make sure that you're plugging into everything that we're doing on a daily basis. And so make sure that every morning you're plugging into the Marketing Your Car training. If you go to marketingyourcar.com, you can join the email list and make sure you get email notifications when new episodes come out.. You can also get links to all the transcripts of every single show we've done in the past. But then every night, well not every night, but most every night, I also do a Periscope show called the Marketing Quickie Show. And it's really fun. You can go to Periscope and search my name Russell Brunson and subscribe. And every single night you'll get a notification. It'll kind of chirp on your phone and you'll have me jump on there and give you kind of the end of the day thoughts and ideas and marketing strategies we've been playing with during the day. Or maybe even and, say and/or, you should go to marketingquickieshow.com and over there you can subscribe, you can see past episodes, you can read the transcripts, you can have a bunch of fun. So thanks so much for being faithful listeners. Again, register at marketinginyourcar.com and also marketingquickieshow.com.
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