!?! WHERE'S THE NEXT EPISODE OF MKTCAR !?!
14 Aug 2015 · 8 min
In this episode of the Marketing in Your Car podcast, host Russell Brunson addresses listener concerns about the apparent disappearance of new episodes. He explains that the podcast feed was moved twice—first from dotcomsecrets.com to marketingyourcar.com, and now to a new RSS location—causing about 30% of subscribers to lose updates. He advises listeners to unsubscribe and resubscribe or refresh their feed to restore service. Brunson then outlines a broader content consolidation plan: all podcast episodes and transcripts will be hosted on a new blog at blog.dotcomsecrets.com, and the separate FunnelHacker.tv channel will be streamlined into a pure YouTube channel that also feeds into the blog. He shares his personal blogging strategy, inspired by the DotCom Secrets book, to publish three visual, sketch‑driven posts per week. The episode also delves into brand architecture, distinguishing his personal guru brand (DotCom Secrets) from the ClickFunnels software company. While DotCom Secrets remains his voice and face, ClickFunnels is positioned as a scalable, non‑guru‑centric business with multiple contributors, aiming for future sellability. He highlights the importance of centralizing communication for guru brands and using the guru’s influence as a launchpad for a secondary company. Finally, Brunson teases upcoming content and encourages listeners to stay tuned.
Chapters
What happened to Marketing in Your Car? Alright, I'll tell you. This is Russell Brunson and welcome to Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now, here's your host, Russell Brunson. Hey everyone, so if you're listening to this episode, it means one of two things. One, you like listening to Marketing in Your Car. Number two, You're wondering what happened to Marketing Your Car? Did it end? Why are there no new updates on iTunes? Why am I not getting any more episodes, right? Well, good news for you, I got great news for you. Good news for you is I am still doing Marketing Your Car. It has not gone anywhere, it's not changed. The only thing that happened is we were moving it from one blog or RSS feed to a different one, and last time we did that, about 30% of our listeners no longer got updates on their phone or on their, however they how do they get the podcast? And so, for 70% it didn't affect them. So for you, if you have an episode that's after this one, you're probably fine. But if you are looking and you keep seeing this episode and there's no new episodes besides this one, you're wondering, Russell, where in the world is Marketing Your Car? I want a new episode. What you probably have to do is download, or like unsubscribe and then resubscribe or something like that. I don't know, that's what people had to do last time and then they were able to get it back. Yeah, so that's about it. So nothing to freak out about. Do not worry. But if this is the only episode you're seeing in your feed, it means it might have been some weird thing that iTunes did and you just might have to unsubscribe and resubscribe or tinker around a little bit and then I will be back in your ear during my morning drive. So just wanted to give you guys that. And some of you guys might be thinking, Russell, why in the world are you moving your RSS feed to your thingy and blah, blah, blah. Actually, and why have you done this twice now, Russell? Well, the real reason is I keep trying to become a good content marketer and it's kinda hard. You gotta be consistent. In fact, the only thing I've been consistent with ever in content marketing is this podcast, which has been really fun. So initially I had on dotcomsecrets.com, which eventually we wanted to turn into a ClickFunnels, like I wanna build a whole thing in ClickFunnels, so I had to move the blog. So I moved the podcast over to marketingyourcar.com and I started getting every single episode transcribed, which a lot of you guys probably don't even know about. The problem with that is now it's all on marketingyourcar.com and nobody's ever actually been to that site, I don't think. Maybe they have. Right now, if you've listened to the past episodes recently, we had hired Neil Patel for a day and he got me all pumped up again about blogging. We got a new blog set up that's going up right now. It may or may not be live when you see this, but it's at blog.dotcomseekers.com. On there will be a couple things. First off, Marketing Your Car episodes and transcripts will all show up there. All the goodness of me driving and hanging out with you guys will all be there, which is kind of fun. Also, funnelhacker.tv. For a little while, I had that also as an iTunes thing, but I think I'm just going to strip it out and just make it just a YouTube channel. I'm getting too many publishing, too many ways and things. It's just confusing to me and to everybody, so I'm just going to simplify things. That's going to become just a pure YouTube channel, and that will also be pulled into blog.dotcomsecrets.com. You guys will be amazed. You'll be excited to hear, but I'm gonna start blogging. And I never wanted to do it for a long time 'cause I was like, I don't, like, how do you blog? You know, like I know how to blog, but how do you make it interesting? How do you make it so you're not just like every other person? I've seen a lot of big brands and big people recently who blog and all their stuff looks like everybody else's. Like, and I, like I don't wanna do something if it's gonna be a me too, which I'm sure you probably noticed about me. I like figuring out ways to innovate and make things better and cooler and all that kind of fun stuff. So finally it came to me. 12 years in this business and I finally figured out how to blog for me. It was all about finding my style and my tone and my voice and those kind of things. What I'm going to be doing for blogging, which I'm really excited about, is kind of similar to the DotCom Secrets book, which if you bought the book, you're awesome. If not, then why are you even listening to this? Seriously, go to dotcomsecretsbook.com, get it for free. In the book, as you remember, there's tons of like— every one of the core concepts that we do, I kind of hand-sketched them out because I'm a very visual learner. Or he came to my office and we had a conversation and I'd be in front of the whiteboard the whole time. And so I thought, if I'm blogging, that's how I should blog. That's my voice, that's how I speak, that's how I share. And so what I'm doing is, my goal is 3 times a week to blog and every blog post will have a sketched out image like that talking about a concept along with the article and hopefully some cool case studies and images. And it's gonna be really fun. So that's kinda, that's what's happening. So soon this will be the home of all my content. It will be at blog.douganderson.com. DotComSecrets.com. Some of you guys might think, Russell, why in the world aren't you doing that on your ClickFunnels blog? We noticed you also launched a blog at ClickFunnels. Yes, there's blog.clickfunnels.com. But one big core thing with ClickFunnels that I wanted to do that's different than DotComSecrets, as you know, DotComSecrets is my voice and me and my face and all those kind of things, which is fun because you get popular and you get easier to do deals and there's a bunch of benefits that come from like a guru-based business. But there's a bunch of negatives too. You can't sell a business like that very easily. And a bunch of other things. And so what I wanted to do with ClickFunnels is we're trying to build a company that's not based on me. And so if you look at how I try to have things structured, it's not 100% perfect, but we're trying to structure it where Russell Brunson and DotCom Secrets is like an affiliate, a super affiliate, the biggest fan of ClickFunnels in the world, because we are. But my voice and my everything will be heard there primarily, whereas ClickFunnels.com is a software company, and I'm sure I will guest blog on that blog, but the core voice and core message messaging can't be me. Otherwise it's not a cell blast in the future. So if you look at right now, we've got Steven, you guys heard from a couple episodes back, who is our head content developer. He'll be doing a blog post today. And that's kind of a full-time job for him. And we'll probably bring in other guest bloggers and things like that. And I'm sure that I will be a guest blogger in the future. But it's important that we have multiple voices and not just mine because that's how we're trying to grow a business that can someday sell. Not that we wanna sell it. In fact, I don't wanna sell it. I've had a lot of arguments about this with my partners We may someday when we're bored, but that's like 50 years from now. So as of right now, in fact it was funny at the funnel hacking event, someone asked that question. They said, you know, if you just all went public and this and that, you know, LeadPages is taking out money, what's your guys' plan? And I was like, I told them, I said, for the last 12 years I have been working towards like my dream business and this is it. And I was like, if we were to sell the business and I woke up tomorrow, I wouldn't know what to do with my life. When I wake up tomorrow, I wanna do ClickFunnels. So as far as I'm concerned, I'm not selling now or ever. And I got a standing ovation for that. So apparently that resonates with some of y'all, which is cool. So anyway, that's kind of where it's at. So as far as some value for you guys, think about some of the stuff I talked about. If you were building a guru brand, find one central spot to communicate and try to make it more simple. That's one big strategy I'm focusing on right now. And if you are building a secondary company, that is not guru-based. You can still use your guru to be the fuel source for it initially, like we're doing with ClickFunnels, but long-term there are big benefits of not branding yourself all over the place. Like my face is not all over— oh crap, actually the new version is, it's out-converting the other one. So my face is currently on the new ClickFunnels sales letter, but that's just because it's out-converting it. But you know what I'm saying, I'm not saying like— yeah, anyway. Hope that helps. Alright, cool. I appreciate you guys. Again, if this is the last podcast in your feed, just go refresh it or re-download it or re-subscribe to it, whatever it is, to make sure you don't miss out on any future episodes. I got some crazy, cool, amazing, fun, exciting, awesome stuff for you guys coming up in the very, very, very near future. That's what I got. Thanks everybody and we'll talk soon.
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