Why Don't You Just Build Your Own Funnels?

Welcome to Marketing Your Car, the podcast for funnel hackers everywhere. You're now part of a small group of underground entrepreneurs who are trying to change the world through the products and the services that we believe in. But because we don't rely on venture capitalists, we don't have financial safety nets. So we have to do things differently. We have to do things smarter. We do that through an art and a science we call funnel hacking. This podcast will give you a glimpse at the daily life of a funnel hacker. So let's get started. Hey, this is Russell Brunson. Welcome back to Marketing in Your Car, you guys. Glad to have you here. I am on my way into the first of 4 Inner Circle Mastermind meetings that are happening in the next 2 weeks, which is kind of exciting. And it's actually really exciting for a couple reasons. First off, as some of you know, depending on when you're listening to this, we're in the middle of the elections, which have been pretty much a train wreck. The good news is I am in a state who always votes Republican, therefore nobody spends any advertising dollars here, therefore I don't see any of the ads. Which actually I would like to see the ads. I'm sure they are hilarious and funny and depressing all wrapped into one. But I don't see any of that, so I don't get a lot of like the noise of the election, which is kinda nice, which I'm sure, especially those of you guys who are like in swing states, you're getting like bombarded by it. The second thing is that we've got, as you know, 100 people in Inner Circle, which means there's 25 people coming today and tomorrow, 25 people the next 2 days, and the next week we got 25 and 25. So over the next 2 weeks leading up to the election, I'm gonna be stuck in rooms with 100 of the coolest entrepreneurs on Earth, all of who, all of which, I don't know what the right verb or noun is there, but all of whom are trying to change the world in their own little way. They're looking at what's happening around the world, they're turning the TV off and saying, you know what, I can do better. And they are trying to be a positive change and impact on people's lives, on companies, and it is amazing. And so that's what I had to do and just completely flush out the noise of the media and spend time with people who give me hope and faith in the world. Because to be completely honest, there's sometimes I look around and I don't have much hope or faith in people or in the world. And so I'm just excited and grateful for those who are in the Inner Circle to be able to spend this time with you guys. So first off, thank you. I'm excited to be with you guys here, for those who are Inner Circle members. And it's been fun. One of the things I do every Inner Circle meeting is look back over the last 4 or 5 months since our last meeting and look at like, what are the What are the coolest things we've done that have had the biggest impact? And looking at those things, now what are the coolest things I can share? So it's been fun putting those things together over the last day or two and printing out little handouts, getting people ready to show some cool stuff. And so I don't have time obviously to go deep into all those things. I'm gonna spend probably 2 or 3 hours today showing everybody the cool stuff. And then we'll have everybody else sharing all their cool stuff, which is so fun. So I get to basically get everybody's ideas over the next 8 days. It's gonna be insane, I love it. I'm so excited as you can probably tell. But the one thing I wanted to message you guys about, there's been this really weird recurring theme over the last probably 10 days of my life. It started, see today's Monday morning, just to give context. So it started a week ago Thursday. So yeah, a little over about 10 days ago. And from Thursday till that next Sunday, so it was like 4 days, Thursday, Friday, Saturday, Sunday, yeah. In those 4 days, 6 people in my own personal life, so this is not talking about ClickFunnels members, 'cause I would say the number if you did that would be about 10x, but 6 people in my own personal life all came up to me about partnering with them on sales funnels. And they're all close friends, and I don't wanna just, like I don't, I'm not talking down about any of them, 'cause they're all amazing people with great ideas, but they've all consistently come to me with basically, hey, I've got this idea, let's partner on it together, and we'll split the money. And I get those deals all the time from, from ClickFunnels members, to be completely honest. Like, I don't know, we probably get a dozen or so requests a day, if not more, and we just, you know, we can't answer them, we just kind of ignore them or tell them no. But it's weird, it's strange when it's like your friends, and even friends that didn't even know what funnels were or what I do or anything, who like I see them randomly at soccer games, they're like, hey, so. I'm like, oh, come on. And so what I wanna tell them and you and everybody listening is something that's very, very, very, very important, okay? I've been doing this for a long time, which is why I think people want to lean on me like, hey Russell, do this or help with this or whatever. But I want you to know that I have been giving as many clues and hints and cheat sheets and blueprints and things as possible for you guys to look at and to model and just to copy. Like, I don't know what else I could possibly do besides just doing it for you, which doesn't serve you, it doesn't serve anyone. You have to learn this process. And if you don't want to learn this process, then you shouldn't be doing this. You should go back to do whatever you want to do. Okay? I don't go to my friends who are doctors and be like, "Hey man, so this is the deal. I've got the flu. I want to cut myself open. Can you help me cut myself open? Like just real quick and show me how it all works. I know you know how to and you went to medical school for 12 years. I know you know how to do it. Just come over and show me how to do it real quick so I can do it or just do it for me. Just cut me open." Like, that's not how it works, right? Like, you have to earn it. In fact, it's been interesting, 'cause I've seen, and it's kind of one of the downsides, like I've had people I've gone and I've helped them, and I mean, just a really good example, and I'm just gonna be blunt, the guys at Flex Watches. Like, we came in and just did the whole thing for them, gave it to them, it was on the profit, right? Like, it was really, really cool. But the problem is like, because we just shortcutted all of the thinking for them, that now like they've got this thing, and they don't know what to do with it, and they can't figure out figure out and they can't because they didn't have to earn, I just ran a red light, crap. They didn't have to earn the, they didn't have to earn this, they just got it handed to them and so because of that, now they can't think on their own, they can't figure out the next step, they can't, like all these other things they're stuck on and they just messaged me yesterday actually like, hey Russell, it's not working very well, what should we do? And it's like, if you would have created it, you would have thought through these things and you would be able to see, the vision and all these kind of things. Where if I just handed something to you on a silver platter, you miss all that, which means I get tied back into doing everything over and over and over and over again. And every single person that I've kind of done that with, I've seen it a little bit now with some of the Funnel Hacker TV episodes where we just kind of build a funnel out and hand it off to the entrepreneur, it's the same thing. It's like, we hand it off but they haven't thought through all those things and now it's almost like a disservice to them by doing it. And I don't want, I don't want to do that, right? You guys are smart enough now to do this on your own. For some reason everyone wants permission and I'm gonna give you permission permission. You are good enough today. You can do this. You just need to go and do it. You don't need me helping you. You don't need me doing it for you. You don't need— I guess that would be great for me to just do it all for you and I totally understand that, but that's not what this is all about because if I do that, you don't learn what you need to learn. You cannot truly serve someone, I don't believe, unless you learn this side of the business. This is the only really important part of the business, is the marketing. The marketing of the thing is so much more important than the actual thing. I know I'm going to offend some people with that because they're like, "No, my thing is the most important thing in the world." is, but until you master the marketing of that thing, it doesn't matter because nobody will ever know about it. But Russ, I want to outsource my marketing. Are you serious? That's like outsourcing your lovemaking. What is the point of being married if you just outsource that crap? It's the best part. Don't you understand? Why in the world would you outsource? Oh, there's— what's up, guys? Why in the world would you outsource that part of it? It's the most important thing. It is more important than the thing you are actually selling. And so it's time for everyone to stop having Stop giving excuses and stop saying, "I wish Russell would do it or someone else would do it or I needed whatever." Like it's time for you to just bite the bullet and just figure it out. It's really not that hard. So this is what you got to do. First off, read the DotCom Secrets book 5 times. And I'm not saying that because I like my book. Like literally study it. That's 12 years of my life put into a book. So you can either go and read 500 books like I did and 300 courses and spend 10 years of your life geeking out or you can get the Cliff Notes. If you haven't read my book at least 5 times, then you haven't read enough. You don't understand these concepts, okay? So there's number 1, read the book over and over and over and over and over again, right? Number 2, I would say go, oh, hold on. Ah, trying to get my parking ticket in the parking garage. Whew, sorry about that. I'm driving a stick going uphill, always stresses me out. Okay, number 2, now that you've done that, You've gotta become a master. You need to funnel hack a lot of people, okay? So you need to go buy a bunch of people's products to see the process. Buy all my products. Not 'cause I want you to give me money. I do, I'm not gonna lie. But that's not the purpose. The purpose is I want you to see what good sales funnels look like over and over and over and over again. Spend $1,000. But Russell, it's $1,000, I can't afford that. If you can't afford $1,000 at this point in your life, you need this more than anyone. You need to go find a business partner who's got $1,000 who's gonna let you funnel hack on their dime. Because if you don't have $1,000 at this point, to invest in your business, you don't have a business having a business. Okay? I understand that. I've been broke. When I got started, I was completely broke. But you've got to figure out a way to get money. Okay? Because if you don't invest something, you can't do it. Okay? Third off, get a ClickFunnels account. Oh Russell, it's so expensive. Are you kidding me? It's not expensive. Holy crap, I can't believe when Frank Kern, we launched ClickFunnels, Frank Kern said you should charge a minimum of $5,000 a month for this. And he was dead serious. And I was like, no, we're going to make it $97 a month. He's like, you're insane. And I was like, all right, we'll do it anyway. And we did it anyway. And guess what? And then there's a $300 a month Action X. You're like, oh, I can't afford $300 a month. Seriously, guys, you are running a business. This is the foundation for you changing the world. $300 a month. If you cannot afford that, once again, go get a side job so you get $300 a month extra. It's only what, $30 a day? So if you get a job paying $15 an hour, 2 hours a day extra to pay for the foundation for your entire company or find a partner or something. You have to have that, okay? Now I wanna rewind back when I got started, 'cause I couldn't do it for $300 a month. I had to have a programmer and a webmaster and a host and a designer and a, all these things that you no longer have to have, okay? Do you understand that? Third off, I'd recommend you guys getting certified, okay? The ClickFunnels certification program, even if you're never gonna go sell funnels for other people, is amazing, okay? It'll force you, it's like school, it forces you to do homework assignments, to be accountable and actually do something. Like it would be so good for you guys if you're not, If you're not going through our certification program yet, like, do you hate money that bad that you just don't want to learn and master this skill? Like, go to cfcertified.com, go through the webinar, sign up for our certification program. It's a little expensive, but it's worth it. Okay, it's a lot cheaper than college, a lot cheaper than any other type of tuition you're doing, but go and just, just do it, right? I don't know where else I'm at. There's a bunch of things. This is the key, guys. It's time to immerse yourself. It's time to stop relying on Russell or anyone else. Okay, I'm putting out as much stuff as possible. I'm doing Funnel Fridays, I'm doing this, I'm doing like, we have Funnel Hacker TV, like we're putting out as much stuff as we can, not because I wanna get a whole bunch of people to want me to build their funnels, 'cause I don't wanna do it. I wanna do my own funnels. I want to give you guys so much inspiration, so many clues and blueprints and just ways to master the skill that you can't possibly fail, okay? But the thing is, you gotta geek out on it. You gotta get excited. You gotta say, man, this is the most exciting part of this entire business, is this piece of it. And then start immersing yourself in it. Immersion is the key, you guys. Because this stuff's not that complicated. But you gotta be excited about it. You gotta get into it. You gotta look at it from as many different angles. And it's time to look at this as a business. And when you do that, you guys can do this. It's really not that hard. It's not rocket science. It's funny, people keep asking me how to A guy interviewed me the other day, like, what's the future of funnels? I'm like, there's no future of funnels, it's the same as always. Simplistic, easy, powerful funnels. Look at my funnels, they're all very simple, they're all very easy, they all convert, they all make money, okay? Like, which kind of funnels should we use? There's like 1 of 5 funnels that I use. If you read the DotCom Secrets books, like there's millions of funnels you could make, I only use those, what is it, 6 funnels. Like that's it, some variation, all my products are variations of those 5 or 6. So master those 6 things, it's a finite number. It's not a moving target that keeps getting bigger and bigger and bigger. Very finite. It's like, this is what you have to master to be amazing. That's it. That's it. Okay, so there you go. I hope that I didn't offend too many of you guys, but again, what I want you to just understand, you guys, that first off, you are good enough right now. This stuff is not super hard, but it does take some focused immersion time. And the more you can immerse, the better. Again, start with the book. If you got no money, just buy the book, DotComSecretsBook.com. Immerse yourself in that, read it 5 times, however long. That'd be number 1. Then as you can invest in more things, invest in more. Just reading the book will give you guys the foundation of this strategy. Then you can go deeper with Funnel Hacking People. Then you can get the software. Then you can go and try to get certified. I would keep looking at this as an investment and reinvesting back into yourself because that's the key to how this whole game is played. You guys have it easy, seriously. I don't know how many more times I can just give you guys funnels that are pre-done or show you guys mine over and over and over again. I didn't have that when I got started and I'm not that smart. I guarantee almost everyone listening to this podcast right now is smarter than me, guarantee. Okay, only thing that I do is I'm really good at modeling. I look at what people are doing and I say, wow, that's awesome, how can I model that? And I don't copy, I hate people that copy things. I look at it and I say, how can I model this? How can I make this better? How can I put my spin on this concept? But I model and I don't I don't deviate from the model that's working, I just make little tweaks and make it my own, okay? In fact, we were building a funnel for the Funnel Hacker TV episodes and guess what I did? I found a funnel back from 7 years ago, it was one of our best converting cold traffic funnels, took that and I modeled it and it looks identical to that one, okay? Because it's how I do all my VSL funnels, they've all been identical because that's how VSL funnels convert. So I don't try to deviate or make up my own thing, I just do it the same way. Anyway, hope that helps a little bit, guys. I'm outta here, I'm at the hotel. I'm gonna go check in and hang out with the Inner Circle guys. We'll talk to you guys all again soon. Bye, everybody. Thanks so much for listening. We hope you enjoyed the behind-the-scenes look at our funnel hacking projects. You can also watch the Funnel Hacker online reality show and watch us build and launch funnels live at www.funnelhacker.tv. If you'd like to come hang out with your fellow funnel hackers, come join our Facebook group at www.projectfunnelhacker.com. At ClickFunnels.com. Oh yeah, and don't forget, you can get a free MP3 player with the first 257 episodes preloaded at MarketingInYourCar.com. Join us next time, and remember, you're just one funnel away from your dreams.