Working On The Defense First

Hey everyone, this is Russell Brunson. I want to welcome you to a very late night Marketing in Your Car. Hey everyone, so it is 11 o'clock at night. I just got done with a 2-hour wrestling match and it was awesome. One of my buddies who's been my jiu-jitsu coach for the last 2 years or so, I wanted to start doing some hard wrestling and he was trying to learn some wrestling, so we've just been going a couple times a week at night and just beating the trash out of each other and just got done with that and had so much fun. So it was awesome. And despite the fact that I'm old and I'm out of shape, I can still do alright in wrestling, which is, it makes me happy. But anyway, I wanted, I got a little drive home right now and I just wanna talk about some stuff. I have no idea if this is gonna relate to you or your business at all, but I think it's really interesting. I think there are things that you can grasp from it, whether it be in your business or your personal life. And I'm gonna be honest, I don't know how these directly relate to you specifically, but it's a principle that I kind of learned in a really interesting way and I wanna share that with you and hopefully you'll get some value out of it. And I think that if you think about it and try to figure out how to apply it to your circumstances, you'll find value, but it's not gonna be surface level, it's not gonna be like, oh yeah, that's how this works. And so if you listen to this podcast and you don't get it, Listen to it again and then just think about it and think about a couple different aspects of your life. Think about your personal life, your business, your relationships, because I think that this is applicable on a lot of different levels besides the one I'm gonna share with you right now. So there's my preview for this podcast. So the backstory is, a lot of you guys know my wrestling background. I wrestled in high school. I was a state champ. I had a chance to go to the high school national tournament And I took second there, I became an All-American. Lost in the high school national finals by 2 points. It was a really close match. But it was amazing, like, of all the things in my life that I identify myself as, I still to this day, if you were to ask me, who are you, Russell? I still consider myself a wrestler. That was more than business, more than anything else, that was the thing that defined me and made me who I am. I just loved wrestling. And so when I got done with high school, I got scholarship offers at a couple places. Wrestled the year at BYU, BYU, and then they cut their wrestling program, so I transferred up to Boise State. I wrestled my last 4 years there, and just had a great experience, and man, I can't tell you how many happy moments and stuff came from that. But again, the defining thing in my life is definitely that. And I'm sure that all you guys have something in your life that, you know, I look at my life before wrestling, and I would come home from school, I'd watch cartoons until dinner, and I'd eat dinner, and I'd go to bed, you know? And it was the first thing I had where I had a dream, and I had a goal, and I put everything, my blood, sweat, and tears into it and chase that dream and achieve some big goals and also didn't achieve some goals and learned how to win, learned how to lose. And it was just, to this day, like, you know, the greatest thing I've ever had the chance to experience. So that was my wrestling. And then when I got done in college, I took a couple years off and ate a lot of food. My wife got pregnant with twins and I gained a lot of weight and, you know, this whole thing. And fast forward about 4 or 5 2 years later, I just really missed wrestling. My business was cranking, we were making money, and I did a podcast earlier about this. I'm not gonna tell the whole story again, but I decided I wanted to train for the Olympics. We built an Olympic training center out here in Boise. I hired an Olympic Greco coach, moved him out here. We moved out 6 or 7 guys who were training for the Olympics, and I hired them, and they worked for me, and then we were wrestling every day, and it was just this really cool experience. But the story I want to tell you guys today is we brought this coach in, his name's Ivan Ivanov, and to this day, One of the most amazing people I've ever met. I don't think I've ever even told him this before, but one of the people I look up to more than almost anyone in the world. And just an amazing human and amazing person. And I remember we brought him in as his coach and he actually, he'd come from Bulgaria with basically like nothing. Showed up here in America and he moved out to Utah. He got this job coaching this little kids club. My little brother was on that club. And in 2 years, he took my brother and this group of kids who didn't know Greco at all. And within Within a year and a half, 2 years, my brother took 2nd place in the country and Utah as a state took 1st in the country in Greco. Like, it just, he has this amazing ability to put his hands on somebody and have them transform. And as soon as he did that with these high school kids, then the Olympic team brought him up and he started coaching the Olympic Greco team and just, you know, raised up some of the most amazing athletes really, really quickly and just awesome. And so when I wanted to start wrestling again, I was like, if I'm going to have someone, I want Yvonne. And I had never had a chance to personally work with him, but I saw I saw what he did with my brother, I saw what he did with these other people, and so I wanted him there. And so I was lucky enough and blessed to have him agree, and he moved to Boise and he started coaching us. And it was interesting because I remember the first probably 4 or 5 months we were practicing, and I was really frustrated by how he ran practices. I was almost confused, I was thinking like, what is this guy doing? Like, does he not know how wrestling practices run? And literally what we would do is every single day we would come in, and in wrestling you've got an offensive guy and a defensive guy, right? So I'm practicing moves on, so I'll have a guy stand there, I'll practice shooting on him, I'll practice taking him down, I'll practice different moves. And the defensive guy kind of plays like a dummy and he lets you take him down and that's how you drill, right? And you practice that way and then you go and you wrestle matches wherever's going live. So you have like this dummy state where the guy, your defensive person's kind of a dummy just standing there and going through the moves. Then you have full speed wrestling where the guy's like going 100%. And Ivan, the first, literally the first probably 4 or 5 months, all he would do with us is he was he would drill the defensive guy on how to be a good partner. And like I said, I was getting so frustrated. I'm like, Yvonne, you need to be teaching us stuff. Like, I need to be learning some new takedowns. We need to be drilling this. But he would focus on the defensive guy and getting the defensive guy to be a better partner and teaching him how to react the right way as a defensive partner needs to do. And literally every single day we come to practice and we would drill defensively how to be good defenders. During practice, like how to be a good dummy, man. I was like so frustrated and I remember one day he told me, he said, Russell, he said, right now when our guys are coming in here, they're drilling against people who don't know how to be dummies. He's like, so that's not going to help them in practice, or in competition. He says, in competition, if you're not practicing against somebody who is a good partner, who is giving you the right looks and the feel and the pressure and things that, where if you're not practicing perfectly in your practices, when you get in competition, you're not going you're not going to be at that level. And so he spent those 3 or 4 or 5 months just getting us to be good defensive wrestlers, to be good dummies. And then as soon as he did that, and as soon as he got to the point where he said, yes, now you guys are good defensively, good being good practice partners, now we can focus on the offense. And they start focusing on offense, and I saw the brilliance in what he did. Literally, because everyone on our team became great at being the dummy and at giving the right looks and right pressure when somebody was drilling on you, when we started introducing new moves, we were able to pick them up. Not only pick them up faster, but our technique was perfect because the partners we were drilling against were defending them perfectly and they were giving the right pressure, doing the right things. And so you could literally just start seeing these huge improvements in yourself. And I look, a month and a half, 2 months later, that team that we had built up went to the world tournament, or excuse me, the US tournament, and we're this unnamed team. I think I'm pretty sure we won first place that tournament. If not, it was just because we didn't have as many guys as some of the other teams, but just, we did awesome. We had 3 or 4 guys in the finals, and it was just really fascinating to watch that. And I'd kind of forgotten that lesson until a little while ago when I was wrestling with Jason, my jiu-jitsu coach, and I told him, I said, you know what's interesting? When we first brought Ivan in, I said, the first 3 or 4 months, he didn't focus on technique. For offensive techniques, he focused on drilling the defensive man and making him become the perfect partner so that when we did introduce techniques, we got those techniques perfectly as opposed to picking them up in an imperfect environment. And I told Jason that and Jason got really excited and he went back to his club and he started focusing on the guys he was training, not so much on offense. He said, you know, offensively these guys come to practice and the defensive guy is laying there and they're doing the moves perfectly and they go to these tournaments They go to matches and they go to fights and they're losing because when they go against somebody who's good, the pressure and the things that are happening defensively at practice are not the same level as what's happening in the tournaments. And so we went back and started focusing on that part of it with his guys and started seeing these huge leaps and bounds. And so I think that, you know, a lot of times in all aspects of our life, we do what I would have thought we should do when I came in and wanted to coach my team, right? Is those folks offensive, offensive, offensive, and that's not always the right way to start something. Like building the foundation and understanding that part of it, which may seem like you're taking a step back, it might seem like you're going slower at first, but it builds a solid structure and builds a platform where now you can offensively grow 10, 20, 30 times faster. And so again, I'm not sure how this relates back to your life. If it's in your relationships, if it's in your business, if it's in, you know, some other area, your finances, your, you know, religion, whatever it is. But I want you to think about that, like, you know, what part of your life, you know, it could be your nutrition, could be your, you know, whatever, like, what is the— what's the equivalent of what I talked about? Like, what can you step back and focus on that builds out a better foundation so that when you are trying to make those offensive moves, you can grow and, and see 10, 20, 30 times results from the exact same amount of effort. And so just kind of a thought. Again, I got really excited about it, and I've been trying to figure out different ways to implement it back into my life now and just wanted to share it with you guys and let you guys kind of stew on it. Again, if you don't get it yet, that's fine. It's not something that's right in front of your face. It's something you got to think about and figure out how to relate it to yourself. So I'm here now. I'm at my home. I'm gonna go shower, and I'm gonna take a nice long nap, or I guess go to bed, and And I'll see you guys maybe tomorrow. I'm excited. ClickFunnels relaunch is about to happen. I've got Dylan and Todd in town. They just got here tonight and I'm super fired up. We got a new editor, new— it's exciting times. So maybe I'll share some of our pre-launch strategy with you guys tomorrow on a podcast. I think you'll enjoy it. We're doing some cool stuff and building a lot of buzz and I'm excited for it. So anyway, with that said, you guys, I appreciate you all for listening and I will talk to you soon.

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