Yes, Everyone's Intentions Are Good

Good morning everybody, this is Russell Brunson and welcome to Marketing in Your Car.

Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson.

Hey everybody, so I'm driving right alongside the other car my kids and my wife are in going to the little gym. They drove fast. So that's exciting. Anyway, I wanted to say hi to everybody today and I got an important lesson I think. Yesterday started out awesome and then it ended out like really weird. I'm not going to get into details of the weirdness because it doesn't really matter, but some weird stuff happened and it was really weird. So it took a good 2 or 3 hours of my life away from me while I was trying to resolve things that were just weird. So there you go. So there's the weirdness that you're all wondering what in the world I'm talking about, but I'm not gonna get in details even though it would be fun to. That's a rant for another day. What I wanna talk about is like my thought, like this thought kept coming to my head during this process and I'm grateful for this thought 'cause it helped me to respond a little differently and I think it was valuable so I wanted to share with you guys today. And it's all about intentions. Like what are people's intentions? What are your intentions? You know, what are people's intentions? And not so much that like, you know, people have good intentions or bad intentions, but I'm gonna argue today that everybody goes towards having good intentions. I know it seems backwards, but even people that are doing really, really bad stuff, I think they have good intentions. Not to flash back to Star Wars or anything, but my kids, we took them to watch Star Wars Part 7 a couple weeks ago, and then I was trying to explain to them on the drive over the whole story about Anakin and Darth Vader and Luke and Leia Reyland so that they'd have some context. And then they wanted to see all the movies, so we watched all the movies. But I was watching it though, as like, as the Emperor and as Anakin became Darth Vader in part 3, like his goals weren't like evil, right? Like yeah, he'd go on the dark side of the Force and going about like the goals the wrong way, but like Anakin's whole goal was he wanted to restore peace to the galaxy. Like he had good intentions, right? And he just felt that this was a better way to get those intentions, right? I think a lot of times we look at people and we think that, oh, he's got bad intentions, intentions, he's trying to screw me over, he's trying to hurt me, or he's trying to whatever it might be. But I don't think people do that. And I think that people as a whole, not like most people, but all people. And I think the first time that I really got this, it was actually at Date with Destiny with my man Tony Robbins. And he was telling a story that was interesting. He was talking about this concept of intentions. He kind of said, he's like, people always act out of the best intentions. I'm like, whatever, dude. People have screwed me over all the time. People have done things that are— they have bad intentions. And he was arguing that like, no, like people always move towards good intentions. They just sometimes— like the path they choose affects other people negatively, but they're always moving towards good intentions. And a story he told, he said he was at a Date with Destiny, you know, a few years back, whatever. And they do different exercises. If you've been to that program, you write down different things. And I guess that one of the attendees is writing out the stuff in the book all about like how he was planning on mass murdering his entire family. And so the partner that he was sharing these thoughts to during the break breakout session, starts panicking like, oh my gosh, this guy's about to go kill his entire family. And so I guess he ran up to Tony between the breaks like, this is the work, I can't remember if he gave him the workbook or just told him about it, he was like, there's a guy in the audience who's planning on killing his entire family and he's mapping it out during this whole presentation. And you know, Tony obviously is alarmed but uses this as a teaching experience and finds out who the guy is, brings him up on stage and tries to figure out like why, like why this is happening. You know, and you hear something like, hey, this dude's about to go kill his wife and kids, you're like, This guy's got bad intentions. He is a horrible person, right? Like in our mind, we just cast him as this is this horrible person doing this horrible thing. But when Tony brought him on stage and they started talking and going through this whole process and figure out like why was he gonna do that, the reason was when he was a kid, his father had left. His father left him and his wife and his mom and his brothers and sisters and in his mind, it destroyed his life. It was the worst thing on earth was his father leaving, so much so that he wished he would have died because it was such a bad experience and destroyed his childhood, destroyed his older life. Everything bad came from that one pivotal thing when his dad left. And his dad was in a spot now where he wanted to leave. He wanted to either leave or commit suicide or something, but to leave himself in the world. But he knew that if he did that, he would cause so much pain to his wife and his kids, the same pain that he went through as a kid, that that pain was worse than the pain of like losing a father. He did not want his kids and his wife to have to endure that pain because it was so, so so intense for him. And so his solution was, well, if I kill my wife and my kids, they won't have to go through that pain that I went through as a kid, and I'll be saving them from this thing. And you listen to that and you realize that like as twisted as the outcome was for this thing, he did it because he had good intentions. Like he thought that was the right thing to do. And I started looking around at people and business people and family people and just People make decisions that don't make sense and you feel like it's Anakin Skywalker.

They're going to the dark side and maybe they are.

Maybe their intentions aren't— or not the intentions. Maybe the direction and what is happening isn't right and you feel it's wrong and it scares you and it makes you nervous and unsure. But I honestly believe that everyone does what they do out of good intentions. They think that they're doing the right thing for them or their family or whatever, it doesn't necessarily mean that they are. Like Darth Vader becoming the Sith Lord of the entire universe was not a good thing for anybody, but he thought it was the right way. Like, it wasn't he was trying to become evil. He was trying to do something, but he went about it the wrong way. But his intentions were right. And I think that if we use that lens when we talk to people and we realize that even though what they're doing or saying or being completely goes against what you believe and that you know is right, it doesn't necessarily mean that they're a bad person. They have good intentions. They're doing it because of a reason that they have convinced themselves of is right. And I think that when we look at people and situations through that lens, hopefully it gives us a different perspective. And, you know, Hopefully we judge them and the situation differently. Yeah, and it's hard. It's hard because in your mind they're still wrong. You know what I mean? But I think when you understand the intention's right, it gives you ability to still love that person even if they hate you. Because you can realize that what they're doing is not out of spite or out of hate or out of whatever it is, it began with a positive intention. So there you go. You may think I'm crazy. You may think, nope, Russell, that dude's got a bad intention over there. But I think that if we sit back and we try to look at it through a different lens, we'll find some really interesting things. And so anyway, I hope that helps a little bit. It helped me last night when I was dealing with some really strange things that I didn't enjoy dealing with. But realizing that people that were reacting the way that they did, attacking the way they did. We're not doing it out of spite or out of hate, but out of what they thought was good intentions for them. And I can love them and respect them for that, even if I disagree with the, the route and the path. But I definitely understand a little more why, and I hope that that lesson serves you guys as well. That's it for today. Appreciate you all. Have a great day.

Make sure you don't choose the dark side, even if your intentions are pure.

Anakin could have done so much good if he just would have not been evil, but there you go. Alright guys, appreciate y'all, have an amazing night, or amazing day, whenever you're listening to this, and I'll talk to you guys all again soon. Bye!

Hey everyone, this is Russell Brunson again. I wanna thank you for listening to Marketing Your Car, and I wanna make sure that you're plugging into everything that we're doing on a daily basis, and so make sure that every morning you're plugging into the Marketing Your Car training. If you go to marketingyourcar.com, you can join the email list and make sure you get email notifications when new episodes come out.. You can also get links to all the transcripts of every single show we've done in the past. But then every night, well not every night, but most every night, I also do a Periscope show called the Marketing Quickie Show. And it's really fun. You can go to Periscope and search my name, Russell Brunson, and subscribe. And every single night you'll get a notification. It'll kind of chirp on your phone and you'll have me jump on there and give you kind of the end of the day thoughts and ideas and marketing strategies we've been playing with during the day. Or maybe even and, say and/or you should go to marketingquickieshow.com and over there you can subscribe, you can see past episodes, you can read the transcripts, you can have a bunch of fun. So thanks so much for being faithful listeners. Again, register at marketinginyourcar.com and also marketingquickieshow.com.