Shopify Co-Founder's New Venture and It's not what you'd expect!

Name: Shopify Co-Founder's New Venture and It's not what you'd expect!
Uploaded: 2026-04-20T16:06:08+00:00
Duration: 19 s
Channel: Adrian Salamunovic
Description: In this brief interview, Adrian Salamunovic discusses Nutcase, a cashew‑based chocolate milk sold in cans. He highlights the product’s unique positioning…

20 Apr 2026 · 0 min

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In this brief interview, Adrian Salamunovic discusses Nutcase, a cashew‑based chocolate milk sold in cans. He highlights the product’s unique positioning as a shelf‑stable, clean‑ingredient dairy‑alternative that stands out in a crowded market. The conversation notes high‑profile collaborations with Twitch streamer Ninja and DJ/producer Steve Aoki, emphasizing how these partnerships boost brand visibility. Salamunovic praises the taste, packaging, and the product’s distinct category, comparing it to other innovative Canadian food ventures. Overall, the segment underscores Nutcase’s strategy of combining novel ingredients, celebrity endorsements, and differentiated branding to carve out a niche in the beverage space.

Going back to my wife's company, Nutcase. So she's partnered with a guy that many will know as Ninja, the Twitch streamer.
And Steve Aoki. Shout out to Nutcase. It's actually delicious. Andrea loves Nutcase. She goes crazy. She goes nuts for Nutcase.
Cashew chocolate milk in cans. Shelf stable. Only good ingredients. No artificial sugar added.
It's a great product and it's cool and it's different. It reminds me of Nick's company, Nick Recomag. It's from Ottawa. Flow. Amazing. It's a Canadian product. They differentiated in a really busy category. Yeah. Well, Nutcase has its own category. I mean, name 3 other cashews. You can't, right? It's kind of a unique product, cool packaging, that kind of stuff. It was really a lot of fun. So you're obviously happy.
Exactly, yeah. So, and he's now, he's proud of that, right? Because it's fun for him.