GHION.AI explores how VR content creators are moving from free content to subscription models. The shift includes partnerships like WWE's 360-degree videos and AR holograms, creating a cycle where revenue funds better content.
Initially we kept everything free because a lot of times early consumer venture backed businesses remain free to capture market share and then they figure a business model out later. Sometimes that works great, other times that's not the right path. And so we were able to build a good audience early in the VR space. But as the market started to shift and content started to dry up and people weren't making VR movies necessarily, like there was really more attention to games, we started to have to think, okay, well what's the actual model here? And we can keep some of it free, but start to introduce subscription service and start to bring in not only, you know, some of these VR films are 20 minutes long and you know, really well produced 8K, 360 degree spatial audio, multiple languages. There's you know, substantial piece content that are worth paying for. There's just not a lot of it. And so as we started to introduce more traditional content alongside that with like for example WWE, they created a bunch of 360 degree video, but then they also created a bunch of traditional video. I mean everybody knows WWE at Wrestlemania. And then we even experimented with them with AR holograms that we capped in part with mobile using volumetric video. And so we had, we did. Our content deal with WWE was 360 video, traditional video and holograms, which is like a content deal that nobody's doing. And I think people are willing to experiment with. But it puts us in this unique position from a business model perspective. Say we can introduce people to these things for free and give them a taste of it, then do some of the harder, more expensive things. And you know, even from a content perspective, even traditional content can be expensive. Put some of those things behind an actual subscription that start to get the flywheel going a little bit. It breaks the chicken and egg of we're not making any money on the content. So we can't spend any money on content. And that means we're not going to be able to make any money on the content. It's like so we were able to break out of that dynamic about 18 months ago and it started to roll now as a freemium, you know, very Spotify for TV kind of model.
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