Amit Chatterjee: Opportunity Beyond Geography

So what we did was we built a very successful business in the US Market initially. We've now expanded that into the UK market, as well as the Middle east and Japan. Very different. When I had first started in startups, it was almost unheard of until you had basically tapped out the US Market that you didn't even look internationally. But Thomas Friedman, who's wrote a couple of different books, has it right. There is a lot of competition. There are great ideas all across the globe because the world is flat. But more importantly, there are customers, because the world is flat, that can procure at the same time as Safeway, which is in Pleasanton, versus Reed Elsevier, which is based in the uk, versus someone that is based in Japan. And if you choose as an organization to simply focus on your one geography, you're going to miss a huge opportunity.