A founder shares how to pitch investors without desperation: build your product regardless, show conviction in your vision, and present it as an opportunity they can take or leave. Plans will change, and that's fine.
Chapters
I think too many founders have the approach of, like, please give me money. Like, I really want my dream to happen, and I want to partner with you, and I want to kind of, like, I need your money, and I'll then build it. And my approach has always been, and I realized that later on, it's just in a natural way. I never really gave it any thought, but my approach would be, I'm building this incredible thing, and I'm going to build it with or without you. You have nothing, like your response has nothing to do with it. And I'm offering this amazing opportunity. Take it, leave it. It's going to be your loss if you kind of like didn't take it. And I will build. I will build with or without co-founders. I'll build with or without investors. I will build with or without a team. Like, don't build without a team, by the way. It's just really hard. But that conviction that you know what you're doing and you're going to build it, knowing that things will change and it's not exactly going to be what you believed it would be. I think I said I'm going to start in New York. We never were like, we're not even in New York today. There's many things that have changed along the way, but I think I always had that confidence that I am building it. And that's how I approached investors, if it was just for like What does it take to get your money when the time is right?