This content was created by GHION.AI . This content was uploaded by GHION.AI . This is a YouTube video titled "Bob Tinker: Culture is a Company’s Soul" created on January 25, 2017. It features Bob Tinker discussing the importance of company culture, its origins, and its impact on hiring and team cohesion.
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Where does culture come from? Comes from you, actually, the founders of the company. That's where it comes from. And one of the things about culture is that by the time your team is at 20 people, your culture set, it is what it is for good or for bad. So that creates a decision when you're getting a company off the ground, which is when you think about culture, do you want to be proactive, think about what you want it to be, and drive the culture that direction, or do you want to be organic about it and let it evolve? Both are totally okay. Totally okay. But you just have to pick one consciously. And the reason is that if the product is sort of the muscles of a company and the team is the brain of the company, the culture is the soul. And it is what binds the team together in good times and bad. It's what allows you and provides guidance to deal with tough situations. And one of the things that often doesn't get talked about, particularly in the early stages of a company, which is that when it's time for you to go hire Grade A executives, they're going to ask about culture, they're going to watch the culture to see if it makes sense for them. So thinking about what your culture is and being deliberate about it is actually a really important aspect of hiring Grade A talent into your company as it starts to grow.
