This content was created by GHION.AI . This content was uploaded by GHION.AI . This is a YouTube video titled "Brent Constantz: Make Cleaning the Environment a Prosperous Opportunity" from February 9, 2011, featuring Brent Constantz discussing the innovative approach of using carbon dioxide as a raw material to produce cement, thereby making environmental cleanup a profitable venture.
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Claro is an exciting company which has a bouquet of opportunities that could really impact the world at this time. We set off and we had a lab of about eight ladies. And I say that because I was only a male employee for some reason. And we got. We were making cement within about six months and Vinod was over there one day and we noticed that our limiting raw material was carbon dioxide. So I asked Vinod, where can I get some carbon dioxide? Because I wasn't aware. I just wasn't aware I was involved with deep sea coral projects with Rob Dunbar here and looking at the ocean over the last 10,000 years and all that. But I just wasn't aware that people were really interested in actively sequestering CO2. And I thought immediately, gee, if you did this, you can make cleaning up the environment a prosperous activity. It wouldn't be a tax or a negative thing that no one's going to want to do or governments have to force people to do. It's something people will do because they're going to make money doing it. If you could take CO2 as a raw material and make stuff out of it, well, then you wouldn't have to go mine a bunch of limestone and put it in kilns and create CO2. So it'd be a twofer. You'd avoid the CO2 going to the atmosphere, but also displace the CO2 that would have been created by making Portland cement. This, to this day, is one of the interesting strategic aspects of Calera.
