Brit Morin built her business alone, creating free content to grow without paid ads. She handled photography, editing, writing, accounting, and CEO duties herself, outsourced only the website, and landed a LA Times feature on launch day that made her one-person operation look like a team.
Chapters
So I decided to do this as a business. I really didn't know exactly how I was going to do it, but I knew I had to just start. And I went back to my Google roots, especially from the Google TV roots. And I thought, if I'm going to attract a large audience, I don't want to have to pay for that audience. So I'm going to create a lot of really amazing content. That's going to get them to come to the site, then I can market whatever it is I end up wanting to market to them for free. And hopefully, I can actually teach them some things as well. So I literally did this all on my own. I spent a few months just making content. I was the photographer, the editor, the writer, the CEO, the accountant, everything. I did have an outsourced design agency. I think I paid $5,000 to make our kind of now-looks-ghetto website. I did all my press alone. I actually scored an LA Times article on the day of launch, which was huge in my opinion. I tried to pretend like I was a 10-person company when I was a 1-person company. And I just kept deciding to keep going. It was really hard at first. I actually said this in the launch blog post I wrote, which is creating things, businesses, products, software, and crafts, it's my life's destiny. It's my true passion, and I couldn't be more excited about putting my knowledge and skills to use to help others live a more creative and efficient life at home. It's nice to look back at that. I actually found that on Monday, which was our 4-year anniversary, like I told you. And to see that your mission hasn't really changed in 4 years is something a lot of startups can't say, so I feel proud that at least that's still intact.
