This content was created by GHION.AI . This content was uploaded by GHION.AI . This is a YouTube video titled "Cameron Strang: Albums Versus Songs" created on March 19, 2014. It features a discussion between Nate and Cameron Strang about the music industry, focusing on the differences between creating albums and individual songs, and how technology influences music consumption.
People consume songs these days, you know, as well as albums. Do you think about this? Do you think in terms of developing a whole album, a whole collection, or do you think about, you know, one hit at a time?
I think about. I think strictly about an album. That's how I was raised with my dad's record collections. They got to tell a story, you know, that's. Right now I'm in the process of making an album, and the biggest challenge for me is the cohesiveness that's with the album. It's not about writing a song that's a little bit easier, or it's a lot easier than thinking about tying this whole entire thing together and how it's going to affect someone's life as opposed to just that one little song. Whereas in publishing, it's a lot different. You are. A lot of it is based just around one song. A lot of the success is based around one song. And that, I mean, it makes total sense. I was talking earlier about other songs that I'd written and how I might not think that I'm not breaking any new ground. And a lot of times, as a songwriter, I'll take my name off of the song and put a different name under the song. That's just a little fun for me because I like to see how far up the song will get and not be kind of associated with it. But at the end of the day, I think that it's important. People work too hard, and it's weird to be judgy. I try not to, say, call a song out specifically, because someone might love it and someone works really hard and they might get into their car after a long day and that what I consider to be a mindless song might come on, and it's inspirational. It's great for them.
Do you think differently about this? The songs versus the.
Well, you know, I think Nate made a good point. In publishing, it's definitely about the songs. We manage the songs individually, but, yeah, we think about it. 24, seven songs, albums, singles. I mean, it's an ongoing discussion, and you know, which song which is the single, which formats it, radio, all of those kinds of things. So it's. One of the real influences of technology on music, is the way people experience and consume the music, and that affects how they listen to it, how they engage with it, how we connect artists to fans. And sometimes it's about whether they listen to whole albums or not or buy whole albums.
