Change Culture with Simplicity

Then we look around the globe. That's uk, that's Amsterdam, that's Copenhagen, that's many other places. That's bike. And alternative transportation is a norm of transportation. But why that is not the case in the US if we look at Amsterdam or Copenhagen, they're definitely leading a trend with 30, 40% of the transportations are on bikes and alternative modes of transportation. And in the US the number is 1%. That 1% number, then we got to ask ourselves, is the weather here worse than Amsterdam? Is the road here narrower than Amsterdam? And what is the reason? What stops us from adopting more cars and cultures? And that's the only thing it's not that it's not there's a real blocker from us to get there. Then it's really perceptions, cultures, cars and do we embrace it and then we look at it. What are the things that we can help users can help our community to get over the hurdle. The way to convince them to use it or adopt it is not like say you're doing noble thing, therefore you have to put in, you know, twice as high the price and do twice as much effort to make it happen. The better way to convince people is to why don't we provide you a service, a solution that's faster and cheaper and more convenient? That is the way that we think this will generate a massive behavior shift and really make it happen. Right? Our goal is not about the 1% of bike traffic in the US that how much market share we can get. Our goal is that how we push that 1% to 10%, to 20, dare we say to 50% of the traffic. And that's the 50% of the traffic in the US city today. Less than one mile and it's single occupancy. There's no reason we cannot do that other than we're working together.