Chinedu Echeruo explains how product solves business problems. He recounts building HopStop as a simple three-page product that competed with Google by obsessing over user experience, which drove retention, growth, and a loyal customer base.
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Product matters, right? Product solves so many problems in so many ways, right? So it helps you retain and grow your user base, it helps you get PR, right, because once someone in the press uses it, they won't write about a product that they aren't actually in love with. It helps with the viral growth of your business. Obviously with the existence of the social graph, there are much more efficient ways to engineer the kind of virality you want in a consumer-facing product, but back then it was really kind of press and kind of really old-fashioned kind of word of mouth. So that was like the early days and I was obsessed about the product. So my wife would look at me and wonder why I would stare at the screen and HopStop by the way was only 3 pages, right? So you enter your homepage, you enter your directions and you get the results, there isn't that much to think about, but there is, right? There are so many elements of that experience that I absolutely obsessed about and I think one of the reasons we continue to grow even after Google stayed competing with us was because we had such a loyal user base. Going forward. So again, products matters, products solve so many problems going forward.