Chinedu Echeruo: Take Action to Find Ideas

Chinedu Echeruo argues that ideas come from action, not from sitting around thinking. Stop waiting for inspiration to strike. Start doing something, build habits, and the ideas will follow.
Chapters
I believe that in this very moment, we're all immersed in unlimited potential. At this very moment, you're at the cusp of the next big idea. And you might wonder, well, you know, I'm looking for the next big idea, but you know, I'm really struggling, right? And I think that's the, I believe that's the wrong approach, right? So the key in my mind in terms of unleashing the kind of potential human creativity that I think all of us have, is try not to look for the next big idea, right? So instead of doing that, I suggest, and I hope that you figure it out, what kinds of activities and habits do you need to inculcate to basically be able to see the water next to you? Which is a different approach, because what you'll find is that not only will you see that which you sought, you might see that which you didn't even know to look for. So a whole different set of possibilities that become available to you once you have that mental approach towards creativity and that the idea. Sorry. So to make it put in some practical terms, right? So what's the big deal about creativity? Like, we're in Stanford, it's all about products, all about customers, et cetera. But I do believe that creativity plays a big role in success, right? So I mean, I use Uber to get here and I'm sure there's kind of like the guys that came after Uber and the guys that came after them as well. But you know, I use Uber and that's what I use. So there are real competitive advantages in being first to market. And if you have a new idea that no one's thought of, right? You own that space, you own the market share, you own the, you create thought leadership in the space and it's a real competitive advantage, especially to the extent that you're building network effect type businesses. It's a strong. Being able to be first in doing something is a real advantage. Even after starting a company, to be able to take comments, ideas from your customers, from other people, from other industries, and apply it to your own company again, is a source of incredible value. And I encourage you to think of creativity as a way of really unleashing a lot of value that's right there in front of you. So you might not see it, but it's there. So instead of looking for it, trying to figure out what stops you from seeing really what's next to you.
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