Bonny Simi discusses how airlines adapted to COVID-19, including contactless travel and new sanitation measures. JetBlue's venture arm led innovations to keep passengers safe during the pandemic's disruption to air travel.
People will always need to fly and so there will be airline travel. Right now it's only if you most. In most cases, it's if you need to, not just doing it more. So leisure travel is a little off. In business travel, a lot of businesses are saying, well, they're not going to travel till there's vaccines or whatever. But. But we're starting to see sparks for people coming back. And you know what, the industry is adapting too. Putting in a lot of safety measures, social distancing, et cetera, and people are managing them better as well by masks. So this is a time. It was. I was a pilot during 911 and you know, that was a. That was an incredibly challenging time as well. People were very afraid to fly. I was a captain at the time and I decided to. I was actually on leave because I was competing in bobsled this time because I did finally go back to competing bobsled. I came off of leave to fly because I felt it was important. I was a mother as a female and I felt if. So I started flying the very first day after we were allowed to fly again. Just to be out there, to be a public face, to be a figure. Because the airlines very quickly had adapted on security to address the challenges of what happened in 9 11. And just, just the same, the industry is adapting very much around safety. So when you think of safety and security as it adapts, so it will take time before it to get back to the same levels. Call it three, four, five years. But this is also a time for industries to ADAP industries to innovate. That's what we're doing here. I run the venture arm for JetBlue, finding new ways to innovate. How do we continue to make it even safer? So I'm very bullish on the industry. It just takes time. So what kind of innovations are you seeing? I mean, obviously there's ones around safety and sanitation, but what other interesting innovations are you seeing? Yeah, so we, my team, have an awesome team and we run these things called innovation sprints. And who would have thought that there would be a need to go out and find how do you use UV light to kill germs on an aircraft? But we went out and found all the different startups that might be doing that. We've looked into, you know, everything from the health passports that are out there. How do you do contract tracing because that's now going to be a federal mandate. How do you track people coming in from and manage privacy and all of that. So, you know, there's a lot of different companies exploring that. So we're able to surface all of those. We're also in the middle of doing an innovation sprint, where we flare, find all the different startups, not the big, large public companies, but the quick and nimble startups that are evolving. Coming up, solutions in contactless travel. So the fewer times you actually have to touch something, whether it be a kiosk or going through security or a ticket or anything through the travel experience, how can we remove those barriers so that you can go through with your phone, which you're used to carrying, and that's yours, got your own little germs on it, and that's it. And we don't. Nobody else wants to touch it. So how can you move through the entire travel experience with just your own devices? So we're doing quite a bit of exploration in that right now.
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