This content was created by GHION.AI . This content was uploaded by GHION.AI . This is a YouTube video titled "Constant Fine-Tuning" created on January 19, 2022. It features a speaker discussing the importance of making incremental changes rather than massive pivots, highlighting a rebranding effort as an example of such a change.
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You need to make these incremental changes really, really fast, not wait for sort of massive pivots to occur to redefine who you are. Right. And that's sort of that difference between what I mentioned around sort of mission and vision versus the tactics to get there. Right. And so have we changed the path by which we're getting to our end goal? Absolutely. And we constantly continue to fine tune that path, whether it's determining where exactly to sort of sell our product, how to reach our audience, how to present ourselves to the world and speak about ourselves. Right. That. You know, last year, one of the big things we did is we did a complete rebranding. You know, our logo used to be circle and red and we're blue, and it has a completely new look. And that involved a massive sort of journey. And it's not a pivot, but it's actually a seminal change in sort of the way that we then interact with sort of the world. Right. And so I think thinking about it as small incremental changes, I would say that's all my job is, is to find out and fine tune what we're doing constantly.
