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David Friedberg: Innovation at Scale is Challenging

Name: David Friedberg: Innovation at Scale is Challenging
Uploaded: 2011-10-17T19:18:24+00:00
Duration: 57 s
Channel: GHION.AI
Description: David Friedberg explains why scaling innovation is hard: continual change and risk-taking conflict with how we define success. He points to the Wright…

17 Oct 2011 · 1 min

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David Friedberg explains why scaling innovation is hard: continual change and risk-taking conflict with how we define success. He points to the Wright brothers, who tested dozens of failed wing designs but kept going because they saw each failure as progress toward their goal, not defeat.

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Innovation at scale is challenging for a couple of reasons. It requires perpetual change. So the concept of taking risks all the time on new things and having them not work out is sort of counterintuitive to what successful people consider to be success, because when you take risks, odds are you're going to fail. When you're trying to do something new, odds are you're going to fail. And successful people don't like to fail. They like to be successful. And so the challenge with innovating at scale is that you have to get people in the mindset that failure is a process. It is part of that iterative process of grinding. The Wright brothers didn't consider themselves failures when the first 199 wing designs didn't work. They considered themselves successful at the end of the day because they accomplished their mission. And failing is part of the mission. It's part of the process of getting to that mission.