This content was created by GHION.AI . This content was uploaded by GHION.AI . This is a YouTube video titled "Empowering Female Entrepreneurs in Africa" created on November 17, 2021. It discusses the impact of Jumia on female entrepreneurs in Nigeria and Kenya, highlighting the gender-neutral environment, flexibility, and training opportunities that attract women to sell on the platform.
Chapters
We ran a survey recently and I might be able to share some of that information just in ranges. And we have sellers between 30% to 40% of our sellers who say, look, they started their business exclusively on Jumia. Some sellers start their businesses on Jumia, some sellers came to Jumia to expand their businesses. But what I actually find extremely interesting is the number of women sellers that we have on Jumia. So we have, at least in Nigeria and Kenya, which are key markets, about 51% of our sellers are actually women. And why do women find it attractive? It's a gender agnostic environment. I mean you could be a fashion seller, you could be an electronic seller and you don't have. It's not a physical market where someone can make those kinds of gender related decisions or whether I want to buy an electronic product from a woman or not. So that is giving them access to different categories that they could perform in. 2. It's also giving women flexibility to be able to manage their homes and at the same time run a business of their own. Then third component that women say they really appreciate selling on Jumia, it's the training is the training is training on digital marketing, training on how to sell online, training on even how to read your account statements. Just those basic kinds of training. You know, the importance for an SME just cannot be over over Emphas.
