A chemist argues that recycling won't fix fashion's environmental damage because it's lossy and polluting. Real change requires new materials that make garments last longer and reduce waste from the start, though this research is still early.
Chapters
Fashion's ethically challenged in a number of fronts. Do we envision replacing the fashion industry or changing the inputs to make it more sustainable with the planet? My thesis right now, you need to change— if you want to change the output with plastic, change the inputs of the material because recycling— I'm a chemist, I'm biased on this— recycling's a terrible technology. It's just super lossy and you end up with this distributed pollution all over the planet. So I think step one is that. Step two is, One of the things, we don't talk about this a whole lot externally, but we actively look for materials that could change the way you manufacture the product, because then maybe you could dramatically change some of the other impacts in the industry. And it's still early in that. We're mostly focused on the longevity of the product and the waste product, but we've got some ideas kicking through. So it's a little bit of both.