Sofia Laurell and her co-CEO Nicole pitch together, with one speaking while the other listens, creating a more dynamic conversation. They prepared multiple strategic plans but found investors respond better to a single definitive narrative about the company's future.
What is it like for two female co CEOs raising money? Generally speaking, you know, there's like pros and cons. I think for us it's been really helpful to have the two of us. We sort of like use our superpowers to have both of us sort of like listening. When one's talking, the other one can be listening. And it gives us perspective on how to sort of fill in gaps, show our respective strengths and weaknesses, sort of understand potentially what an investor is looking for and sort of play that off each other, right. And just have sort of like a more dynamic fundraising environment than just a single founder up there. Pitching makes a little bit more of a conversation and it also gives funder, like it gives the investors the opportunity to see us work together and see that dynamic and really, you know, have some confidence in our like, operating and innovation chops. You know, like, it just. They can kind of see us work. So from that perspective, I think it was really, really cool. I think the hard thing for us and I like when I reflect on what I took away from the last fundraise is, is sort of there. The whole, the whole venture world is sort of designed around white men, candidly and stylistically, how, how they communicate and how they think about business and all those things. And I think one of the things Nicole and I designed for and have always designed for is optionality. Like we've always been, here's plan A, B, C, D and have sort of like thought about things going lots of different directions and lots of different sequences, all sort of aimed at the overarching mission and not being so hung up on the exact like the how to. To get there. And our experience is that the venture capital world responds much, much more strongly to a definitive. This is exactly how the world is going to look and this is exactly how Splendid Spoon is going to fit in. And of course it's like wrong every, like almost every time. But that sort of like singular, like this is what it is and this is how we will play is definitely sort of like how things are designed. So I would say that was like shifting our communication style or how we would even like communicate and articulate the opportunity of Splendid Spoon definitely evolved through the series B and take that away and it's helpful, right? Obviously we do have a plan A that we think is the most probable and so just communicating that a little bit differently is definitely something that we had to learn.
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