This content was created by GHION.AI . This content was uploaded by GHION.AI . This is a YouTube video titled "Jack Dorsey: The Power of User Narratives" created on February 15, 2011, featuring a monologue by Jack Dorsey discussing the importance of storytelling in product development, particularly at Twitter and Square, and how user narratives can guide design and coordination across an organization.
Chapters
One of the biggest things that has helped me is learning how to become a better storyteller and the power of a story. And by this I mean if you want to build a product, and you want to build a product that is relevant to folks, you need to put yourself in their shoes and you need to write a story from their side. So we spend a lot of time writing what's called user narratives of this user. Or this person is in the middle of Chicago, and they go to a coffee store in the middle of Chicago, and this is the experience they're going to have. It reads like a play. It's really, really beautiful. And if you do that story well, then all of the priorization, all of the product, all of the design and all the coordination that you need to do with these products just falls out naturally, because you can edit the story and everyone can relate to the story, from all levels of the organization. Engineers to operations to support to designers to the business side of the house. So that story is very, very important for us. And really, constantly considering the story and what new twists and elements we need to add to the story are a pretty big deal for us as well. And we want to tell an epic story. We want to solve a really big problem. We don't want to have a bunch of short stories strung together. We want one epic, cohesive story that we tell the world. And both Twitter and Square are driving towards this goal.
