James Freeman argues that product quality matters more than marketing. He uses farmers market examples to show how a great product sells itself, and why companies should prioritize experience over branding.
The one thing that I loved about.
The farmers market.
Is you go to.
See Farmer.
Little at the Ferry Plaza.
Saturday market and he has the best.
Potatoes.
And he's got a 10 by 10 easy up and he has his potatoes under them.
You go to.
See Farmer Olson when it's clementine season and he's got the best clementines, he's got a 10 by 10 easy up and he sells them under them. Hamada Farms, same. There's not a lot of marketing budget if you're at the farmer's market. There's not a lot of branding that goes on.
What are they focused.
On wholly and primarily, and that is their product.
Their product is.
Absolutely primary. And that was a great lesson for me.
That's how I felt about our coffee. That's how I still feel about our coffee, is.
That experience of drinking our.
Coffee is.
Absolutely primary. There's nothing more important than giving people that experience. Everything else, you know, sure, we have to think about how the logo looks and what.
Color the walls should be.
And that kind of thing, but everything is about removing obstacles. Everything in terms of design, branding, that word, everything is about removing obstacles to that primary experience, giving people this product.
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