Jeanne Gang: The Beauty of Big Projects

What helped us was getting a mix of projects, some larger and some, you know, the small ones sometimes take as many people to do a small project as it does to do a large project. But you don't want to give up the small project because sometimes they're really important to your mission or to, you know, your creative spirit. So getting a balance of project was getting that first big project, because convincing people that you can do it. I feel like half my time is spent convincing people we can do it. So once you get that balance, then there's more cushion to be able to take on projects that might not be profitable or they might be labor intensive or doing something like the book, which was there's no paying project, there's no paying client for that. So it's hard to get the right balance. And actually it's still hard because you might have some very large projects all at once, and then you need that. You're looking for that project that really is going to make everything come together. And other times you have a bunch of small projects and they take up all the people and there's not any profit to cushion everything. So.