Jocelyn Goldfein: Global Future of Mobile

You know, the other interesting thing about mobile is that mobile growth is enormous. A lot of it is happening in the developing world. And so users are flooding onto smartphones. In the next 3 years, we're going to have orders of magnitude more smartphone users. Than we've had in the past. But the interesting thing is the smartphone that those folks in Latin America and Asia and Africa, the smartphone they're going to be using is going to be a Gingerbread phone. It's like a 3-year-old version of Android. And so I actually think the race there is not who can do like the snazziest, richest, craziest feature on mobile, it's actually who can deliver the most streamlined, speedy, lightweight, light-touch, smooth experience on a very low-end, low-power device. And you've got to be— like in this country data is basically— I mean you pay for your data plan, but then once you've paid for your plan you don't think hard about how much data you're using. When you pay by the minute, when data is as large a part of the spend as it is in parts of the developing world, you're pretty— Like, you know, if we do over-fetching in the newsfeed in the U.S., it just doesn't matter too much. Like we send a few extra stories so that your feed loads faster, you know, it's slightly suboptimal, you don't really care. That happens in Africa, like we're costing some of our users money when we send too much data. So thinking about how to do that and then we just think about phones as the mechanism by which a whole next set of billions of people are going to get online and are going to get on Facebook because frankly lots of people are going to have smartphones and feature phones that have never and will never have a computer. And so what does an entirely mobile-centric Facebook experience look like that isn't a second screen device, a second device in addition to your laptop? So those are things we're thinking really hard about.