Kathleen Eisenhardt: Rules for Time

A more serious problem is insomnia. Roughly 20% of the US population suffers from insomnia, at least sometimes during the year. It turns out timing rules are incredibly important to curing or at least helping insomnia. Rules like go to bed when you're tired, a timing rule, get up at the same time every day, more of a rhythm timing rule and minimize the amount of time in bed. Proven rules that help particularly the elderly get a good night's sleep. Bringing it back to business I think one of a lot of people's favorite companies is Pixar. When Pixar started out, their first movie was the Toy Story, or first big movie anyway, was Toy Story. The problem with Toy Story was that it took four years to create. And it's kind of hard to make a movie business if you only do a movie every four years. And it's hard to get people to actually want to work in your company if you're only doing a movie every four years. So what they started to realize was maybe we actually need to pick up the pace. And they started getting into this idea that we're going to do one movie a year. It's actually not trivial to do one movie a year when it takes you four years to make a movie. But they got into that rhythm and essentially started to realize we do this in the first year, this in the second year, this is the third year, this is the fourth year. And they just kept flowing through. And so they created a pipeline and they don't make it every year because every so often they do get kind of a dud movie and they just don't release it. But basically they're doing a movie a year and they're releasing that movie at Thanksgiving, which is the biggest box season time of the year for them. Movie a year hit Thanksgiving.