Launching in a Pandemic

We've spent two years building this. It's a remarkably complex project because in order to accurately model a company's finances, you really do need a true ledger implementation. You need to be able to fully model the transactions. And so we've spent two years, heads down, building that. And originally we were set to launch a rather broad sort of business finance SaaS product. And when the pandemic hit this spring, we realized that it had really focused the market. Right. You saw instantly every small business care about cash flow, Runway and expenses. How do I make sure I'm not going to go bankrupt? And so we decided, you know what, we can come to that later. Let's do something to help now. And so we paired back all the functionality, focused it only on expenses, and we launched that for free because we felt it would be unfair to launch a paid expense management tool in the middle of a pandemic that felt bad. And so that's gone fantastically well. We've had thousands of signups, and it's sort of everything we can do to get them into the product as quickly as possible. So we're still working through the wait list, and we've just been overjoyed by the response and sort of people understand the mission we're on and want to give tons of ideas and feedback. And so the product is definitely still in its early stages. But because we've had two years of work on these foundations, we're now really set up to start delivering features. And so we did the launch this spring. We're coming up on two more major launches this year that we're very excited about. And then we'll see on revenue model. It will, in time be a paid product, but that's not important right now. Our goal is really to be able to help every business weather these times.