A physicist-turned-founder learned at Boston Consulting Group that the scientific method works for business problems too. He applies hypothesis testing and the 80/20 principle to startups, trading physics' pursuit of perfection for rapid, high-impact execution.
How do you think having that background in theoretical physics, which is highly technical, impacted your experience as a founder? And I'm also curious what that mindset transition was like from research, which is very conservative and cautious and detail-oriented, to the startup space, which favors a lot more boldness and risk-taking and kind of grand ideas.
So for me, the transition happened at the Boston Consulting Group, where after getting my PhD, I was— thrust into a room with executives from a large company helping them plan their international expansion strategy. What I realized is that the scientific method can be applied to many things, almost anything. You gather your data, you start with your hypothesis, of course, you do your research hypothesis, data analysis, conclusion, and you keep the cycle going. That was a really good moment for me to really experience how I can help these executives from these global organizations solve business problems that I had never studied. And so that was a good transition. And the other thing was the whole 80/20 rule. That's definitely not what a physicist focuses on. 80/20 is getting 80% of the answer doing 20% of the work. And just diving deep and getting as far as you can quickly, and then coming and forming your hypothesis or editing your hypothesis as a result of that. So I think that was— BCG served as that great transition for me to get to what you're talking about and ultimately launching new businesses.
O processo de reconhecer limites, mesmo quando a vida parece exigir sempre mais.
Depois de tantas histórias, aprendizados e pausas necessárias, o @interior_iza está de volta
