This content was created by GHION.AI . This content was uploaded by GHION.AI . This is a YouTube video titled "Make Your Message Relevant" featuring a conversation between Peter Seligmann and Harrison Ford recorded on February 28, 2018. They discuss the importance of making environmental messages relevant to people's lives and the challenges of engaging the public in environmental causes.
I protect nature.
Because I just love it.
You know, I still hang on to a little place in Montana because I.
Like going for a walk in the woods, knowing there's something bigger than me that could jump out of the forest.
And bite my head off. And it kind of works for me. It just puts a little bit of, you know, interest in all our lives. But that proposition, save the forest because it might kill you, it's just clearly not going to work for.
The majority of the planet.
So, you know, I think you need.
To meet folks.
Where they are, and.
You have to make whatever the cause that you think is so important.
Now, how is it that Harrison and myself and our board and some of my friends who are in this audience are dedicating.
In my case, and in.
Many of our cases.
A huge part of our lives to this? Because we think it's so important, and yet so.
Many people we.
See, feel.
Like, or seem like they're walking around.
The world with blinders on. Right? And that strikes me. It scares me.
And I think it's part of it.
Has to do with making it reasonable and interesting and important to their life in something that matters to them, not in terms of what matters to me.
I think the big challenge of the.
Environment, to be honest, is we've always been screaming the message about why it's important to whoever is screaming that message, as opposed to meeting folks where they're at.
