Marketing Isn't Everything
28 Nov 2018 · 1 min

0:55
A speaker shares how they launched in over 140 markets across 12 countries without a marketing team, relying instead on solving real problems and delivering value to acquire users.

A speaker shares how they launched in over 140 markets across 12 countries without a marketing team, relying instead on solving real problems and delivering value to acquire users.
So we launched the first market in June last year and we're roughly about one year and four months ever since we launched the first market. And now we're in over 140 markets. And as I mentioned that we're in 12 countries already and we're ranked really high in almost all the countries we launched with. And this is based on zero marketing. We don't even have an internal marketing team. A lot of people ask me, what is your cac? Anyone in entrepreneurship that knows what CAC is? What is the cost of acquisition? My answer is zero. We don't have user acquisition cost, but I think that is really focusing on the real world challenge that really focus on the value addings is the best user acquisition strategy.

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