This content was created by GHION.AI . This content was uploaded by GHION.AI . This is a YouTube video titled "Marketing Sustainability" created on October 20, 2021, discussing the benefits of buying used items to reduce carbon footprint and promoting sustainable choices in fashion without being preachy.
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We really try and help people understand that every time they buy something used, they're making a really good decision for the planet. Buying something used compared to buying something new saves 82% of an item's carbon footprint. 82% less carbon in a used item relative to a new item. I think what we try and do is we don't try and preach to people. What we try and do is pat them on the back for making good choices. And, you know, people generally don't like to be preached to, but we all love to hear, like, you know, when we get, I remember the nest reports, you'd like, hey, you've used less energy than your neighbors. You're like, awesome, right? I don't want to be browbeat that, like, hey, you're the guy using the most energy on the street. And so I do think that, like, that positive encouragement is really important, you know. And I think on the fast fashion side, what we really try and help people understand is that what people love about fast fashion is low prices and sort of individuality and sort of the uniqueness. And I think resale is a really good example where you can get those low prices, you can get that individuality, but you get it in a sustainable way. And so that's how we try and thread that needle.
