This content was created by GHION.AI . This content was uploaded by GHION.AI . This is a YouTube video titled "Marketplaces Operate on Trust" created on November 17, 2021, discussing the challenges of gaining consumer and seller trust in a marketplace model, including strategies like cash on delivery and offline engagement.
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The hardest thing was gaining the trust of consumers from the beginning. I still remember that. So that was the hardest thing. And as you recall, we offered, and we still offer to some extent, cash on delivery as one of the ways to gain consumer trust. Yes, we invested a lot in offline engagement. We have a JForce agent network also to educate consumers and win their trust on the fact that, look, if you order it online, it's going to be safe. Your money isn't going anywhere. And Jumia has the systems and policies in place to handle any problem that you have. So that was number one. The second one was also convincing sellers of the marketplace model. I mean, they're being used for decades to retail retail. So you come to me, you pay for it, I give it to you, and that's it, we're done. Right? But here's a marketplace model that I say list the products and I'll pay you as you sell. That's a completely different mindset. So those were, I would say, the tougher areas. But over time, we built that trust also on the seller side, and now we have a very vibrant marketplace.
