Marten Mickos: Benefits of a Distributed Organization

This content was created by GHION.AI . This content was uploaded by GHION.AI . This is a YouTube talk titled "Marten Mickos: Benefits of a Distributed Organization" (created 2011-12-06) in which Marten Mickos describes building a global, distributed organization at MySQL. He discusses remote-work culture (noting ~70% worked from home), practices like a shared life@mysql.com email and virtual holiday parties, examples of online social rituals, and argues that remote work better ties productivity to measurable outputs rather than physical presence in an office.
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And then building the global distributed organization. When we had 500 people on board, 70% worked from home, from home. It all started when I joined as CEO and our founder was in Helsinki and I was in a suburb outside of Helsinki. I mean, it was a half hour to drive between us, but we never did. We're just sitting there in our homes working. We could have been in the same room but we weren't and so the whole culture and even earlier the whole culture became one of working from home. And I realized that offices are so last century. Like man has existed for 50,000— or 50,000 years ago we all came out of Africa, sort of. And during those 50,000 years, 300 years we've spent in offices, but only 300. It's not like it's some natural thing for us. The natural thing is to have work where you live and to have people around you who you love and have food that you like and the place you like. That's the natural state of being. We don't all need to be in offices all the time. It was an invention of the Industrial Revolution where human beings were used as machines and had to be channeled into a factory and they had to take time on how much work they did and then go back out. But that's not how the the real world works. Look at fishermen or shoemakers or anybody working with a craft. How do they go about it? Do they count their hours? Do they have vacation? Do they retire? None of that. They just work when work is to be done and they have fun, they have big feasts when there is time for big feasts. So we created a culture of working from home and we just said everything goes online. Not just our business goes online but our lives go online. So we had an email alias at MySQL called life@mysql.com. So people sent emails there about things happening in their life because we felt that as we are not seeing each other at the water cooler or in the breaks, we need to share life things as well. So we did that and people would send emails about I had a baby, yet another MySQL baby. Somebody sent a very touching email about his father nearly dying in surgery in the hospital the day before. So we were all crying in our 110 different locations. But we shared that completely online and it became a culture that worked. Our technical support team, they did virtual Christmas parties and not— we stopped calling them Christmas parties because we realized not everybody is Christian. I mean, we stopped saying good morning and good evening because whatever you say, it's wrong. We stopped saying spring because it's fall in Australia. We stopped saying remote because everybody is remote. But anyhow, they still had a sort of a holiday party and it was virtual. So Tom, who was the boss on IRC, would say, "Thomas, could you serve the eggnog?" And he pretended to serve eggnog to everybody and everybody was sitting all over the planet and they started giving Christmas gifts to each other. So Victoria, who had just moved from, I think, Kiev to Moscow, she needed an apartment, so they gave her a whole a building. They gave her a skyscraper because they pasted a URL of a picture of a skyscraper into IRC and said, "Merry Christmas." And she clicked on it and there was a skyscraper. And you laugh at this because in our childhood we want physical hard Christmas gifts. But when you're grown-ups, it doesn't matter. It is as much fun to get a URL that has a genuine intention. Than to get something you must open, it's nicely packaged and it's from Crate or Barrel and all those places. You don't need that. The thought is what really matters and it works. So we built this global distributed organization and people then say, but Martin, how do you know that they work? And you know what I say? How do you know that people work in offices? Much easier to fake it in an office. I can tell you how. Dress nicely, smile, talk to everybody, go to every meeting, say stupid things but say things, break up a little bit early and say, "I must do this other thing." You never have to do anything and people think you are very productive. When you work from home, the only way to communicate productivity is through productivity. Show me the deals, show me the the records you brought into accounting. Show me the code you produced. Show me the marketing you did. Show me the webinar you ran. So actually it works better that way.
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