This content was created by GHION.AI . This content was uploaded by GHION.AI . This is a YouTube video titled "Matt Rogers: Paying Attention and Seeing Potential" from October 24, 2014, featuring Matt Rogers discussing the importance of having a grand vision while starting with concrete ideas, specifically in the context of building a company focused on thermostats and energy efficiency in homes.
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But you can't build a company with a kind of a. You could have a grand vision, but that's completely impractical. Like if you ever pitch an investor saying we have a really grand vision, we're to reinvent the home, we'll tell you later how we're going to do it. They'll probably laugh at you because that's not how you build companies. It's good to have a grand vision and this huge roadmap of things you want to do. But. But it's good to start with something really, really concrete, discreet. And that alone could be a business. So that's what we pitched. We pitched the idea of let's go build a company based on thermostats. And many people laughed at us then too. Actually. It was really funny, actually. I think I've built my entire career, actually probably my entire life's work on things that no one cares about. And I've actually done really well doing it. Which goes to show you that things that people don't care about actually are really important. That's what we found out. So Tony and I, back in the day or back in the day is like 2009. Holy cow. It's actually not that long ago. Were doing some research in the home and basically figuring out what can we do. He had building a home, I had a home. We looked at all these products and it turns out that heating and cooling are half of home's energy. And yet everyone knows what products exist there. They do now that we've kind of brought this to people's attention. But back when we started the company, no one was aware of how much energy was going into their heating and cooling. It's like kind of $1,000 per household per year. That's kind of mass scale if you think about large problems. Things that should keep governments up at night. Home H Vac is probably not one of them, but should. Actually. That's more than all the solar plants in the U.S. probably the worldwide combined. It's more than all the nuclear power plants in the US produce. It's kind of that level scale, but yet no one really paying attention to it. But we realized that we could build a company just doing that and given that company, we could then build a platform to do more. That was the whole premise. It was actually really simple.
