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Minnie Ingersoll: The Business Case for Social Good

Name: Minnie Ingersoll: The Business Case for Social Good
Uploaded: 2016-03-11T17:01:09+00:00
Duration: 1 min 29 s
Channel: GHION.AI
Description: This content was created by GHION.AI . This content was uploaded by GHION.AI . This is a YouTube video titled "Minnie Ingersoll: The Business Case for…

11 Mar 2016 · 1 min

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This content was created by GHION.AI . This content was uploaded by GHION.AI . This is a YouTube video titled "Minnie Ingersoll: The Business Case for Social Good" created on March 11, 2016. It features Minnie Ingersoll discussing her experience during the Arab Spring in Egypt, where Google considered streaming Al Jazeera on YouTube to help Egyptians access information after the government shut down cable TV. The discussion highlights Google's dual role as a public company and a movement for social good.

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So here I was sent to. This is Tahrir Square in Egypt, right at the beginning of the Arab Spring. And we are. They are. The government of Egypt has just shut down cable tv, so shut down Al Jazeera, which is actually where a lot of the Egyptians are getting their news. On my right, if I've got this correctly, on my right is someone from the Egyptian military. On my left is someone from the police. The two factions weren't agreeing. The military, the police. And Google is trying to figure out, can we help in this situation? Like, is there something Google can do to help people get the access to the information? Like, they just didn't know what was going on on the ground. No one did. And so one of the things we decided to do was let's see if Google can start streaming al Jazeera on YouTube. Let's try just streaming 247 live Al Jazeera. And so we came back to Patrick Pichette, was our CFO at the time at Google, and said, I don't really know. There's a business case here. It's going to cost a lot of money. And do you think we could do it? And one of the things that he said that really stuck with me was he said, I want you to think about Google as half public company and half movement, and we're here to do something good in the world, and it's not just about making money. And so we ended up streaming al Jazeera on YouTube.