Prioritizing Core Values

Air Protein built its culture around one core value: protect people and the planet. Safety is priceless and overrides cost-cutting. A project manager reported safety lapses in another team, showing how the company holds itself accountable.
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When we started Air Protein, we wanted to be really intentional about the culture that we wanted to create. And, you know, we got together and we hashed through what are the values that we want people that are in this company to have, the people that we hire, the people that we keep. And one of the core values is protect people on the planet that emerge from many conversations about what we value and that that reveals itself in many ways. The planet side is pretty obvious. People join Air Protein because they're trying to have a positive impact on the planet. And then on the people side, you know, it's everything from our employ to our partners to our customers and beyond. And how do you protect people on the planet? Like, how do you do that? And one area that comes to mind is just safety. Creating a safe operating environment, creating psychological safety. And for us, it was important for us to define that as a core value so that when we got people in the company, that's something that they ascribe to. And also it's something that would be a measure. We measure kind of our decisions against that. And what I'll say there is, building a safety culture in an operating manufacturing environment is critical, is really important. And one thing that we've started saying is safety is priceless. Because one of the ways in which companies, if you look at some of these large companies that have had issues, some of it is around cost cuts, like kind of making a choice based on profitability, based on what's the least cost, et cetera. We of course, are for profit, so we focus on profit as well. But what's above that it all else is protecting our people. Protecting people. So that's kind of one important thing. What I'll comment there is, and it kind of links up to people inspiring me as well, is there's been a couple of instances where there's been a work team around us that haven't been implementing, practicing safety processes. And one of one project manager on our team, you know, went and reported that to their bosses. And in our team meetings where we talk about safety as kind of, that's one of the core parts of the meeting, his comment was, you know, I had to say something because, you know, just as a human, you know, they're not on our team, we can't affect their work. But I can try to have an impact as a human. And in that moment, he inspired me.
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