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Rebecca Lynn: Cognitive Dissonance is Your Guide

Name: Rebecca Lynn: Cognitive Dissonance is Your Guide
Uploaded: 2015-11-13T23:02:25+00:00
Duration: 1 min 13 s
Channel: GHION.AI
Description: Rebecca Lynn explains how cognitive dissonance is a learning tool: when a credible person says something that feels wrong, pay attention. She describes…

13 Nov 2015 · 1 min

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1:13

Rebecca Lynn explains how cognitive dissonance is a learning tool: when a credible person says something that feels wrong, pay attention. She describes being shocked that Practice Fusion acquired doctors' offices online instead of through traditional sales tactics, which made her dig deeper into how the business actually worked.

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When somebody really smart sits in front of me and they tell me something that I just think sounds insane, I think twice, right? So I've learned that over the course of time. So I don't know if there's any heuristics, but whenever I always pay attention to things that are trying to show that disprove a belief I have. Right? So in other words, if I have a sort of set thinking in a certain market vertical or something, and then somebody comes and shows me that what I believed as my set of truths to be wrong, that's when I really pay attention, Right. So for example, this is a small example, but practice fusion, we thought, well, acquiring doctors offices is going to be a feed on the street sort of trench warfare effort. They figured out how to do it online, Right. And that really made me wake up and I'm like, wow, how did that work? And then we talked that model. So a lot of times it is when you kind of have a belief system you've seen a lot. It's when somebody shows you something that just surprises you and that's when you learn to really pay attention.