Ron Gutman: A True Mission is Timeless

Ron Gutman talks about why entrepreneurs need a mission that matters beyond making money. He argues that enjoying the journey itself is as important as the destination, and that a true mission stays relevant no matter how the world changes.
Chapters
Being mission driven is awesome. Doesn't matter what you do. You know when you wake up in the morning and you know that you do something that is meaningful, it gives you amazing amount of energy. And if you decide to be an entrepreneur, how many people around the room want to be an entrepreneur at one point in their career or participate? I'm back home. That's great. And so if you want to be an entrepreneur, you're going to take on yourself journeys that will be challenging. Because if it was easy to do the thing that you want to do, probably many other people are already doing it. It's probably solved and there's not much to do there. So you're going to take on yourself a challenge, a really hard and important challenge. And when you do that, and you do it day after day after day, you're inevitably going to wake up some mornings and ask yourself, why am I doing this? This is really challenging. I wanted to go from here to here. I had this great idea. It was fantastic. I told it to some people. It was amazing. I thought it's going to just take a few weeks or a few months and it's just going to work exactly the way I wanted to work. But then you go there and things are not working exactly the way you want them to work. It happens again and again and again and again. One thing that is really difficult to all the most successful entrepreneurs that I met in my career was they would tell you that they got way more no's than yeses. At any given point in time. You got no's when you go and try to raise money. You get no's when you try to hire the best people. You get no's when you try to partner with like these big partners. But your idea is so great, why wouldn't everyone invest in it? Why wouldn't anyone partner with it? Anyone would join you, Anyone. It's like it's just such an amazing idea. It will change the world like this. But then you start doing it and you realize that there are the hurdles there. And when they happen, the one thing that never gets old is a mission. Is really believing in what you do and wanting to accomplish something that is actually very, very meaningful. Very meaningful to you. But even better, very, very meaningful for the world. Because when you do something that matters to a lot of people and you know that what you will do will actually make a huge impact in the world, it will keep you going every single day. And it never gets old when you are there to measurably prolong the life expectancy of humankind, and you believe that you will do it eventually. Even when it's hard, you just know that it's going to be hard. It's okay. You just acknowledge it. And the most successful people that I met in my life were the ones that understood and acknowledged the. The journey and embraced it. When I hire people, I tell them that we are here to conquer Everest. And it's very. It's, you know, it's great to say, right? Like, I mean, how cool is that? I mean, we're, you know, we're conquering this amazing challenge, and we're going to make it happen. And it's, you know, so romantic and everything. And you know what people tend to forget when they say, okay, I'm going to go climb Everest, is that, you know, when you get to the middle of the mountain, it becomes kind of cold and kind of steep and kind of slippery, right? I mean, it's like it's Everest. And when I talk with people and I explain to them that I tell them that what I'm looking for is not for people that will endure the journey. I'm looking for people that will enjoy the journey, that love the challenges, that embrace the challenges, that have a mission, that they know that they want to get to the summit, right? Because we want to get there. We want to make it happen, but most importantly, enjoy the journey to getting there. So if you have a mission, it will keep you going on the way to the summit, but if you understand the journey, you will enjoy the journey.
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