Solve Problems Efficiently

So when we start a company, we focus on the three. As I made it simple for my team, the accessibility, availability and affordability. If one of that is not there, we cannot expect a user willing to pay twice as more expensive than Uber Ride in order to support it. That's just not logical. So those are the three things we work on and to solve that problem. And the second part is like, oh, this thing will. The business model will never work. That will burn money like hell. But we validate that wrong too. I think for the right product, right experience, and also the efficiency we provided to the users that users are more than happy to pay. So you probably notice a few things that there are a lot of social media posts about lime that you probably see online, on Twitter, on Instagram, on Facebook or whatnot. Raise your hand if you saw a single user. Satellite product is too expensive. There's just not. That is the main thing saying that we delivered over 20 million trips ever since we launched the first market. I yet to see one person say limit is too expensive. And also users are really embracing it by not only writing it, also share on all kinds of media. Is that the fun they have, the time they saved, the efficiency that they generated, and also kind of like the memory they record as a kid or the proudness of that they contributed to saving the traffic and also to reduce the pollution. When is the last time you saw someone jump on in an Uber and take a selfie, raise your hand? I think that's the difference that we're providing the value, but also beyond that, we help the user to recognizing that also contributing to reducing the traffic and contributing to reducing the pollutions. And that is what we're proud of as a company. It's not only about lime, it's the movement we're generating.