A founder explains how to validate a masterclass product by treating it like a science experiment. Roy Bahat advised specifying five things that must be true for success: securing high-profile instructors like Martin Scorsese and Steph Curry, proving class quality, demonstrating demand through polls, showing scalability, and building a lasting organization.
Chapters
took some time from knowing the space and what it's trying to do to coming up with the masterclass idea, right? The idea of masterclass. And that was user interviews, mock, mock, mock, to mock stuff up, to do some test shoots and things like this, right? So that, all that took some time to kind of hone in on that, right? But, and then what ended up doing was the advice of Roy Bahat, who's an early investor of ours. Who said, you need to create, think of this as a science experiment. Come up with the 5 things that have to be true for this to work. Okay, I have to get these types of people at the top level to be able to agree to do a class. I have to then prove I can make a good class with these types of people. I have to then show that people want to buy this class. I've then showed that I can do it at scale, right? And that you can then like build an organization that will last forever on it, right? So you start thinking this, okay, how can I prove each point? And you don't necessarily have to work with them in 1, 2, 3 in order. So for example, as I'm working to sign, you know, once I really honed and working to sign folks like Martin Scorsese and Christina Aguilera and Steph Curry, okay, I'm gonna hustle, I'm gonna cold call, but at the same time I can run tests on and polls and surveys polls and surveys, would you be interested more in a Dr. Dre class or in a Barack Obama class? How much would you pay for it? So you can start working like on the whole science experiment and you don't have to work at it just one step at a time.
