Susan Koger: Be Confident, But Not Blind

I think it's also important as entrepreneurs to keep in mind that fake it till you make it is totally valid, like that concept, but it's just one of many tools in your toolbox. And that's something that I've found as I've looked back at my career and as I think about what I would share with my younger self. I think that often we try to just fake it till we make it all the time. And I think part of it is kind of the culture, especially in the entrepreneurial world. You're always. You're just like, yes, of course I can do this. Of course we'll be able to hit these numbers. Of course we'll be able to. We know what our plans are going to be one year from now, two years from now, five years from now. And, you know, that's totally fine. And, like, sometimes you really do have to do that, like when you're. When you're pitching your business, when you're talking to investors, like, absolutely. Fake it till you make it. But I think that sometimes, like, if you get too caught up in this mentality, like, you can. I would caution you to resist, like, faking it, because you might miss opportunities to actually find your own path, and you might miss these opportunities to kind of put your hand up and say, like, why are we doing it this way? Why is it happening this way? Does this actually make sense? And this has been a really valuable lesson for me.