The Slavery Discount - Sharon Prince (Grace Farms Foundation)

Being sustainable takes a lot of effort and it actually costs more. Quite often people asked me, is this going to cost more? Is this going to cost more now that I have to now go through this process to be ethically sourced? And in my head I'm thinking that is crazy because I'm not going to accept subsidizing our ROIs with slavery. So that's what I was saying. I was saying, look, we're subsidizing our ROIs with slavery. And the response was, okay, now when you're developed. So in terms of trying to explain how to create a movement, in this case, it's also creating some succinct language that can help to be adopted more broadly. So instead converted that thinking and says it can cost more, are we willing to accept the slavery discount? I'm not willing to do that. So I want to show you the key factor here. When we say challenging, really fair market value. Fair market value is not fair. It's not the current price if it's subsidized with forced labor. Another way to think about it is that if the fair market value with fair labor is here and the market price, it's really a fair market price up here with fair labor, but the market price is here without inspection. You don't know may or may not, that delta is the slavery discount. So that's a term that is starting to be adopted. I proposed that about more broadly a year ago and now the good news of the movement is starting to be adopted.