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Tom Conrad: Dwarfed by Metrics

Name: Tom Conrad: Dwarfed by Metrics
Uploaded: 2010-12-16T23:24:51+00:00
Duration: 47 s
Channel: GHION.AI
Description: This content was created by GHION.AI . This content was uploaded by GHION.AI . This is a YouTube video titled "Tom Conrad: Dwarfed by Metrics" created on…

16 Dec 2010 · 1 min

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This content was created by GHION.AI . This content was uploaded by GHION.AI . This is a YouTube video titled "Tom Conrad: Dwarfed by Metrics" created on December 16, 2010. It features a talk by Tom Conrad discussing the importance of focusing on specific metrics to maintain a vision, using examples from the radio industry to illustrate market potential.

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A great way to stay focused within a vision is to find metrics that make your successes seem small. And, you know, for example, we have 50 million listeners, 21 million on mobile, we have 47% of Internet radio, but we are like 1.2% of all radio hours in the U.S. so I really try to focus my team on that 1.2% number and remind them that without changing anything, without deviating at all from our focus, we've got 98% of the market still in front of us, and ClearChannel has 20%. So it's not like there aren't examples of companies that get really big within that category, so that helps.