Tristan Walker: What Keeps You Going

Tristan Walker wants to build a company that lasts a century, not one that gets bought and gutted like most consumer brands. He's driven by his wife's support and a commitment to staying true to himself rather than chasing external pressure.
Chapters
The first one was what keeps me going, right? And the second thing is like, why do I want to build a company that lasts 100 years? To the latter, I think there is a wide open opportunity to build something incredibly audacious and ambitious, Right? If you think about at least the space that we've been in, there have been a bunch of companies that have catered to this demographic for a while, right? But what happens is a lot of these folks kind of build up and then they sell out to larger companies and then those large companies swallow them up. Quality of products go down, management starts to go crappy, and then nobody really has any pride in those things. When I think about my entire life, and I'd actually wonder the same for you guys. I have never had one product or company that I looked to that I was actually proud of. There are a lot of companies that had great products that I loved. There's no company that I was proud to support. And I think the opportunity that we have, and we're already proving some of that now, is that we can actually inspire a lot of pride, not only in the products that we make, but the company, what we stand for and that sort of thing, right? And there's no reason why we can't build something with as great a legacy as a Johnson and Johnson or a Procter and Gamble. I think the issue is that no one really has set out to be as audacious to drive that legacy, right. As far as what keeps me going, right? Number one, having a wife who's incredibly supportive and continues to support and making sure that she's good. Right? And as long as, like, that's figured out, everything else kind of works itself out for me. And then number two, just making sure that I never lose sight of doing the thing that I fundamentally feel like I am the guy to do I'm authentic to and staying true to, like, who I am and not letting people kind of send me off base in that way, because that's when I tend to. To falter a little bit.
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