Impact investing directs your money toward companies that create social or environmental good, not just profit. Most traditional investing funds harmful activities like mass incarceration and environmental damage without you knowing. It's a way to build wealth while leaving a legacy your kids won't be ashamed of.
Investing generally is really about legacy, right? It's the idea.
Of what are the values that we show up with every.
Day, how we want to be seen.
In our communities, how we want to be seen for our children and our grandchildren.
And that normally, if you just put your money into.
The traditional economy or.
With an advisor and are not really paying attention.
To where your money is spending the night, it.
It's usually off doing all.
Sorts of terrible things, right? It can be.
Locking people in prison.
And destroying.
The environment and basically things that you probably wouldn't be very proud.
To tell your grandchildren, look, I made this wealth for you by destroying someone else's family. That's not really, I think the legacy most of us want to leave and.
Impact investing to me is the opportunity.
To really build a much more positive legacy. To say that I use the wealth, whether I generated it or inherited it, and I made sure that I created opportunities for others and that I created a brighter path and that I contributed actively more than I extracted from community.
