William Hsu explains how to succeed in large organizations like AT&T. You need selling and recruiting skills, and you have to build allies by understanding what motivates people. That's how you drive innovation.
Ironically, the ability to sell and recruit was the most important part of being successful at a very, very large company. At a company like AT&T, where there's multiple stakeholders, where there's maybe about 500 people, at my same level, the key to success is to actually gain allies. And the way that you build allies is to understand people's motivations. And we like here to think that big companies are not innovative and they're slow and they're like dinosaurs, and they're people that like to play politics. Well, that's actually not completely true. We all have one life to live. We all want to do interesting things or even great things with our lives. And that means that guy that works at AT&T or that guy that's behind the checkout counter, a Safeway to you and I sitting here in this room, everybody have a motivation that drives them. So if you understand their motivation and how they want to be different and how they want to change the world, you can actually help them accomplish that goal. And the same thing at AT&T, if you build enough allies and have enough people that subscribe to your vision, you can get a lot done. Because every company needs to grow, and everybody wants to be innovated.
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