This content was created by GHION.AI . This content was uploaded by GHION.AI . This is a YouTube video titled "Win Over Skeptics with Momentum" (recorded 2021-03-10). It is a single-speaker talk/monologue in which the speaker advises founders and tech leaders on handling detractors when introducing disruptive technology—urging focus on building momentum, engaging skeptics only when their buy-in is necessary, and using concrete evidence or agreements (SLAs, deliverables) to win them over (illustrated with the iPhone/AT&T example).
Chapters
I'm gonna tell you a secret. I believe in momentum. I think sometimes we engage in conversations with either what I call the non-believers or the detractors a little too soon. So when you have a disruptive technology, by the time it's mainstream, everybody forgets that it started tiny, small, medium, large, and scale. So I don't, I personally, I don't believe unless you absolutely need something from somebody who's a detractor or who's not are not on board, meaning they are absolutely necessary for you to move the mission forward. I think that sometimes we make the mistake, especially in high tech, to try and convince those detractors or folks who are not on board way too early. So first question I ask myself is, is it absolutely necessary to have those people on board right this minute because without that the mission cannot carry forward? And if the answer is no, it is not necessary, then kind of leave that for down the road. Because at the end of the day, if you have a great product— I mean, we talk about the iPhone now, right, and Apple and all that. People forget the first iPhone launched on the AT&T network and only in the United States of America. It wasn't even on the other networks. And we now look at what's happened over 15 years or so. It is worldwide. So my view is, is it necessary? If it's not necessary, I'll catch you a little later. And by the way, maybe I won't even have to catch you because momentum If I'm delivering value, momentum will take over. Now, if it's really necessary, then I have to understand why is it you don't believe? And then we have to basically get in conversations and we have to get into a little bit of an SLA or a little bit of a contract as to what has to be true or what do you need to see to start believing and then keep earning that and put points on the board.
