Kevin Ray Ward (YouTube) discusses current U.S. real estate trends, emphasizing baby boomers (born 1946–1964) as dominant market participants. He cites that 53% of sellers and 42% of buyers are baby boomers this year; median age of first-time homebuyers is ~40, and median age for repeat buyers is ~62. Ward argues baby boomers hold most wealth, higher credit scores, home equity, and are prime targets for agents because they downsize and both sell and buy.
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Nar just came out with numbers for this year. And 53% of all sellers and 42% of all buyers in the United States are baby boomers. This year, 53. Over half of the sellers in the market are baby boomers. I've been talking about this for four years. That baby boomers, people that are born between 1946, 1964, that means people in their 60s and 70s, they're the ones that are gonna be selling, they're gonna be moving, and that's what we're seeing right now. 53% of sellers this year in the market have been baby members. And 42% of the buyers and first time homebuyers. The average, the median age used to be in their 20s, and then it went to the 30s. Now the median age of first time homebuyers is 40. Okay, so people are getting older and older. The median age for repeat buyers, people that have bought more than one house, is now 62 years old. So I've been talking about this forever. Focus on baby boomers. Now here's the reason. Baby boomers have the most discretionary income. They have the most wealth of any age group in America. That's right. People in their 60s and 70s have more discretionary wealth either they have higher credit, they have more wealth, they have more equity in their homes, which means they have money. And now they get older. So what do they want? They want to stay healthier. This group right here is the money target, your marketing target, your prospecting target, your focus on these people. They own the homes that they raise their families in. They own the big houses, they own the nice neighborhoods and luxury market. A lot of those are baby boomers. And their kids are all grown. Their kids are gone. So they're looking to downsize. Now here's the other thing. They're used to being homeowners. So in the downsize, they sell the big house and they buy another house. So they tend to sell and buy. And the credit rating, the credit scores of baby boomers are dramatically higher than any other age population in the United States, period. And probably in North America. They have better credit and they have more equity and they have more stability. And they're not first timers. They've done this before. So they're not as, they're not as persnickety and emotional when it comes to this whole process. That when they see us professional and they're looking at selling and they're going to be all selling in the next 10 years is that's where you want to be focused. Opportunity is huge. Baby boomers, that's where it's at.
